Pay Per Click (PPC)

Search Advertising

LIVE online training course

Prove the ROI of your advertising spend

Get more efficiency from your PPC budgets.

How much do you know about PPC search advertising? Would your answer be:

“some experience using agencies,” or 

“just the basics, like what it is and how to set up ads?”

Let us teach you the tricks of the trade, drive up your efficiency and improve your ROI. Giving you confidence to defend your advertising budgets.


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Pay per Click Advertising online course 

Join 3000 successful other Marketing professionals !

only $499

Join the wait list for our next Google Ads and paid search advertising training course. There are various class dates available in a time zone to suit you. Your course trainer will contact you to arrange a suitable date for you.

Your friendly course instructor will guide you through a live pay per click training course. You can ask questions of your trainer and get further in-depth guidance on items you or your business are finding challenging to answer.

Whatever level of experience you have. Our highly experienced course trainers operate a “leave no person behind” policy.

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Pay per Click Search Advertising LIVE online training course 

Join 3,000 successful other Marketing professionals !

only $499

We have trained over 3,000 marketing professionals in a wide range of digital marketing skills, from Search Engine Optimization, to Paid Search, data management and Google Analytics. With over 25 years of practical experience, we challenge you to come up with a question we can't resolve !

We also offer bespoke training for marketing departments if you want to raise the game of your entire team.

Join the waitlist for this popular course and we will contact you with date and time options to suit you :

Join over 3,000 marketing professionals like you

Our Paid Search PPC Online Training Course is the perfect solution for you.

About the Google Ads (PPC) online training course

The Paid search or Pay per click training course is a comprehensive live online training course. Google is the “800-pound gorilla” of Search and so this course focuses on Google Ads at its core.

In the course we cover:

  • Google Search Ads
  • Bing Search Ads
  • Google Shopping
  • Google Performance Max

We host the course over Zoom, allowing you to engage and to ask questions during the course. You will be in a small group of other marketing professionals. 

We operate a “leave no person behind” in a friendly “ask any question” environment.

This course will be 6.5 hours in total. Split over two x sessions on two different dates. 

Train your entire team

And take a step up for your business

  • Google Analytics 4
  • Paid Search (PPC)
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
Winning Digital marketing team training

Course Modules

Module 1: audience Demand

Learn who is searching and for what?

  • Search demand and supply
    • People's wants, needs, hopes, and fears
    • Websites, content, and webpages
    • Navigational and discovery Web search how search works video
  • What audiences giving attention to and responding to your campaigns?
    • GA4 & Google Universal Analytics
  • The “Messy” Search Journey
    • How do people do consumer searching (B2C)
    • How do people search for companies (B2B)
    • Align your landing pages with their searching
  • Who are your audiences, and how are they searching
    • What are they searching for? 
    • What you can research with free tools
    • Finding related queries and topics for your content Google Trends
    • More queries and questions about Google SERPs
    • Google ads for SEO Google keyword planner 
    • What extra can you learn with paid-for SEO tools

Module 2: competitor Environment

Research what your competitors are doing in Paid Search, learn their tactics, and beat them.

Module 3: Planning

Learn how to plan a campaign with the highest chance of success from its launch

  • ROI planning using Goolge Keyword Planner
  • Order value vs. Lifetime valid
  • Pulling all your research into a PPC Plan
  • Free PPC Plan Template

Module 4: campaign Launch

Building your campaign effectively and going live

  •  Set up Conversion actions
  • Core and Test campaign structure
  • Campaign focus selection
  • Budgets and Bidding
  • Targeting
  • Ad groups
  • Landing Page 
  • Keywords
  • Ad assets
  • Ad extensions
  • Go live

Module 5: campaign Optimization

  • How and When to apply Google Ads Recommendations
  • Budget balancing to ensure maximum efficiency of spend
  • Test and learn using Google Optimize and Experiments
  • Remarketing Campaigns using Google Analytics 4 audiences and Google Universal Analytics
  • Performance Max campaigns to expand performance beyond Search

Module 6: Yield reporting

Identify Return on Advertising Spend, Conversion rates and fully justify your investment in Search Advertising using:

  • Google Analytics 4

  • Google Universal Analytics

  • Dashboards in Looker (data) Studio

Module 7: DEPLOY Course Summary

  • audience Demand
  • competitor Environment
  • Plan
  • Launch
  • Optimize
  • Yield reporting 
  • Final Q&A & Certificates

Course Bonuses

This LIVE tutor-led Paid search advertising (PPC) course greatly supports your learning.

FREE post course support via a students-only online group

FREE Certificate

Upon completion of all parts of your training course. You will receive a course attendance certificate

FREE Workbook

Free PPC for New Users Workbook with all the slides from the Google Analytics course so you can take notes.

FREE Watch again

Lifetime Access to a free online “watch again” course. This contains the videos and slides for the whole course online whenever needed.

FREE Dashboard

A Free Dashboard providing a daily overview of how your website is performing. Created using Google Analytics 4 and Google Looker (aka Data Studio.)

money back guarantee.

100% Satisfaction-Guarantee.

If, for any reason, you don't like this amazing course, you can get a full refund anytime within 30 days after your purchase. If you have any issues, just get in touch with our friendly support team and they'll either help you out until you get the results you need or give you a swift refund.

Join the waitlist for this popular paid search advertising course and we will contact you with date and time options to suit you :

Who is this course for?

  • Marketing Managers and Executives doing B2B or B2C marketing campaigns
  • Managers who are required to plan and implement PPC campaigns

Who is this course not for ?

  • Marketing or strategic directors
  • This is a practical course for those using Google ads weekly

JT Atkinson & Sons Ltd

The course was great and Graham is really knowledgeable. I was very nervous before joining the course because I had very little knowledge prior to this, but Graham made me feel really at ease throughout. Naturally, the course was very information intensive, but the delivery made the mass amounts of information really easy to take in, understand and implement after the course has finished. I am now much more confident about my PPC knowledge and skills. I have even recommended that some other members of my team take part in the course as well.


Jess Bijok, Marketing Coordinator

Beechcroft Developments

It was great to complete my PPC Google Ads training today with Graham Hansell.I'm pleasantly surprised to have enjoyed a day purely spent getting under the skin of paid search advertising. 👊Highly recommended if you're looking to consolidate your skills in Digital Marketing, with plenty of actionable insights.Beechcroft Developments #Accreditation #CIM #PPC #GoogleAds #MicrosoftAds


Ryan Grace, Digital Marketing Manager


I have completed the course on PPC Google Ads.A great opportunity to expand my skill set and knowledge on #googleads. Thank you Graham Hansell for such an insightful course.


Inês Macedo, Digital Marketing Manager

Pay per Click Advertising LIVE online training course 

Join 3000 successful other Marketing professionals !

only $499

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