Google Analytics 4 Training

Converting your UA skills to GA4

Using GA4 but still not “getting it” like the old Google Analytics? 

This Live Tutor Led Google Analytics 4 Course will answer all your questions and help you to transfer from Universal Analytics to GA4 reporting

You will understand what has changed, why it has changed and find your way back to your favorite reports.

Live Expert Guidance

Benefit from live, interactive sessions with an experienced course instructor, allowing for in-depth guidance and the opportunity to ask questions specific to your or your business's challenges.

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Real-World Applications

The course includes hands-on examples using Google Analytics 4 to collect conversions, understand standard reports, filter and compare data, and more, ensuring practical learning that can be directly applied.

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Learn Web Analytics from scratch

Gain the confidence to not only use Google Analytics 4 effectively but also to explain its insights and data to anyone, enhancing your professional credibility.

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Insights & Action Lead Learning

The format allows for a paced learning experience, providing ample time for reflection, experimentation, and confidence-building with Google Analytics 4, all conducted in a secure, privacy-respecting environment.

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Comprehensive GA4 Training

Leverage over 20 years of practical experience in digital marketing analytics for SEO, paid search, and data management, with a proven track record of training over 3,000 marketing professionals.

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Flexibility and Convenience

The course is split over two sessions, offering flexibility to reflect, experiment, and build your confidence with GA4. All questions will be answered and nobody is left behind.

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Don't Ignore it – Google Analytics 4 Has Replaced Universal Analytics

Google Universal is being deleted and will no longer be available from July 2024.

Data will not be compatible between the 2 systems, so you can't just add Universal Analytics to GA4. 

You need help to understand the changes and learn how Google Analytics 4 works.

This Universal Analytics to GA4 training course will help you to quickly get up to speed in the new system, understand the benefits and get you back to measuring your business.

In this Google Analytics 4 course, we will introduce the new features of GA4 and where to find and create the things you are already familiar with in Google Universal Analytics.

Help you with real-world examples of Google Analytics 4 set up, using GA4 to collect Conversions (UA Goals), navigate the Standard Reports, and start to learn Google Analytics Explorations.

You will also learn how to set up Insights Alerts, and Looker (Data) Studio Dashboards, and Customized Reports.

This GA4 course is there to get you started quickly on Google Analytics 4 campaign tracking, conversions & GA4 reporting.

We will show you how to use GA4 reports to get to data as you do now in Google Universal Analytics, using the new “tech stack” of Google Analytics 4 and Google Data StudioIf next month you have to produce the newreports that need to be sent around, let us help to take away that stress!

This is a Google Analytics Certification Course so you can show your new skills in GA4 to your peers in LinkedIn and other Socials.

Don't take our word for it, here are real students from previous GA4 Courses

Thank you Graham Hansell for hosting an excellent Google Analytics 4 training session.
A really good day learning everything GA4 and how to replace UA for our reporting.
Natashia da Silva
Yesterday I had the possibility to attend an amazing training led by Graham Hansell.I spent the whole day learning all things #googleanalytics, and I am pleased to share my certificate of completion. #training #marketing #digitalmarketing
Giorgia Alessandrini
An insightful and in-depth Google Analytics 4 course delivered by Graham Hansell which has provided a great foundation in understanding the new changes ahead as we transition from UA to GA4. #googleanalytics #ga4 #digitalmarketing

Already Know Google Analytics?

Our Universal Analytics to GA4 training course is the perfect solution for you.

Our Google Analytics 4 course includes real-world examples using GA4 to:

  • Move from Goals to Conversions
  • Find your normal reports in the new standard reports
  • Custom GA4 reporting
  • Going beyond standard to Explore reports
  • Replace custom alerts with Insights Alerts
  • Google Looker Studio dashboards using our Free template.

Live online Zoom Google Analytics 4 course, with a very experienced real-life Tutor (not pre-recorded videos). You can ask all the questions you need to get your job done.

You will gain the confidence to explain what it all means to anyone who asks. See our real GA4 course Testimonials here and more Testimonials here.

With our help, you'll be able to hit the ground running with Google Analytics 4.

This Google Analytics 4 course will be 6.5 hours in total. Split over 2 sessions on two different dates

Here’s What You’ll Get When You Sign Up

Before the Course

This is Live GA4 training. We will contact you with availability for training dates. 

Look out for our emails providing dates and times that work for you.

Find a date to suit you and securely book for the whole course online.

Once we have received your booking, you will receive an email with the Zoom login information for your booked date and follow-up emails to attend.

The day before your start date.

You will receive another email with a copy of the login details for the zoom classroom.

During the Course

You will meet your LIVE course tutor and the other learners, with a chance to introduce yourself in Zoom

The LIVE tutor will take you step by step through each module of the course. You will have the opportunity to ask questions at any time of the tutor, so you can learn exactly what you need to know.

This course will be 6.5 hours in total. Split over two x  3-hour sessions on two different dates. This allows you to reflect on the training, test what you have learned and build your confidence with Google Analytics 4.

Universal Analytics to GA4 training

Your Universal Analytics to GA4 Conversion Course

Join 3,000 successful other Marketing professionals !

You Know Google Universal Analytics But Need To Learn GA4?

You have been using Google Universal Analytics for a while now, but the new Google Analytics 4 is coming to replace it soon and you don't want to be left behind

Making the switch from Universal Analytics to GA4 can be daunting, especially if you're not sure what all the changes will mean for your GA4 reporting.

Our GUA to GA4 conversion course will show you everything you need to know about making the switch to GA4. We'll walk you through every step of the process so that by July 2023, you'll be fully ready and data driven.

Need to Recreate Reports from the Old Google Universal Analytics System ?

Google Analytics 4 has changed its interface and reports, making it difficult to know where to start if you're used to the old version. If you're like most people, you don't have time to waste relearning a tool you've been using for years. You need to be able to get back up and running as quickly as possible so you can continue tracking your website's data.Our Universal Analytics to GA4 conversion course is the answer. We'll guide you through the new interface and show you how to create the same reports in GA4 that you were used to in Universal Analytics. Plus, we'll teach you all the new features and methods, so you're fully up-to-date on GA4.

Learn How To Use GA4 As You Used To Use Universal Analytics

Your friendly Google Analytics 4 course instructor can help to answer these questions and more, as they guide you through a live Universal Analytics to GA4 training course online. You can ask questions of your trainer and get further in-depth guidance on items you or your business are finding challenging to answer.

Why Learn With Sitelynx?

You will be in a small group of delegates led by a LIVE highly experienced digital marketing professional

Whatever level of experience you have. Our highly experienced course trainers operate a “leave no person behind” policy.


Tailored Team Training

Do you have 2 or more people requiring GA4 training in your company?

We also offer bespoke GA4 team training for companys if you want to raise the game for your entire team.

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Trained over 3,000 marketing professionals

We have trained people just like you in a wide range of digital marketing skills, from Search Engine Optimization to Paid search, data management and Google Analytics.


Over 27 years Digital Markeitng Experience

With over a quarter of a century of practical experience, we challenge you to come up with a question we can't resolve!


100% Satisfaction-Guarantee.

If, for any reason, you don't like this training course, you can get a full refund within 30 days after your purchase, following discussion with the Course Director.

If you have any issues, just get in touch with our friendly support team and they'll either help you out until you get the results you need or give you a swift refund.

Course Modules

The course structured around the tried and tested DECIDE learning framework. Which has proven success in increasing sales in all types of industry verticals. You will leave the course with an organized workflow, be able to prioritize important tasks, urgent jobs and develop a customer journey measurement based on real web data sources.  

We will give you the data tools to convince others to make customer driven changes.

The DECIDE course framework covers:

  • Data
  • Events
  • Conversions
  • Insights
  • Detail reports
  • Explore your data

By the completion of the course, you will be confident in using Google Analytics 4 to make data-driven decisions about your web

Learn firstly what this web analytics course wil and won't cover.

Get to grips with Website Data Streams, the connection between your website and Google Analytics. 

Campaign UTM tagging will allow you to make more informed decisions about your digital marketing strategy. By tagging your campaigns with UTM parameters, you can track how effectively your marketing efforts drive traffic and converting.

Integrating other Data Sources like Google Ads and Google Search Console.

Understand the Dimensions and Metrics and explain what is counted and how it is counted.

At the end of this module, you will know what the numbers mean inside the reports and how they help you understand what is happening on your website and business.

Google Analytics 4 has a new data model in the form of Events, and you will learn how it works and how it feeds your data and reports.

Enhanced Events are a powerful tool in Google Analytics that can provide deeper insights into website activity. By tracking specific events, such as page views, downloads, form filled in, and video plays, you can see which areas of your site are most popular and what kind of content is driving engagement.

You will also learn about Custom Events and how to use them to improve your website GA4  reporting.

Most people think of conversions as something that happens when someone takes a desired action, such as clicking on a download button or filling out a form.However, conversions can also be events before and after the desired action. For example, If someone signs up for your email list and then clicks on a link in one of your emails, that’s a conversion. The key is to think of conversions not as isolated actions but as part of a chain of events in your customers' journey.

By tracking and measuring the events that happen along the way, you can gain valuable insights into what’s working and what’s not and make adjustments accordingly. As a result, you’ll be able to :

  • Prove the value of your content
  • Convert more visitors into leads and sales

Google Analytics 4 (GA4) is a powerful tool that can provide a wealth of insights into your website or app traffic. However, with so much data to sift through, it can be difficult to know where to start.

GA4 Insights can help you focus on the most important information by customizing alerts for specific events or conditions. For example, you could set up an alert for when conversion rates fall below a certain threshold or when user behavior deviates from the norm.

Learn about :

  • GA4 Insights
  • GA4 Custom Insight
  • Real-time analytics
  • Free Looker Studio GA4 Dashboard

Google Analytics is a powerful tool for understanding your website traffic reports that provide insights into your website users and their behavior.

We will look at the standard reports in Google Universal Analytics and show you where to find them in Google Analytics 4. 

 This will help you understand the Universal Analytics reports in GA4:

  • Real-time
  • Audience
  • Overview
  • Demographics and interests
  • Geo – Language and Location
  • New vs. Returning
  • Technology – Browser & OS
  • Mobile – Overview & Devices
  • Acquisition
  • All Traffic Channels
  • Source/Medium
  • Referrals
  • Campaign
  • Behavior
  • Site Content – All Pages
  • Landing Pages
  • Conversions
  • Goals
  • Multi-Channel Funnels

We will look at Report Customizations to allow for more flexibility in your GA4 reporting

Finally, you will learn how to use the new Data Analysis tool called Explore to deep diver into your GA4 Data with Explorations to get more answers when needed.

This will cover explorations for:

  • Content Marketing
  • Lead Generation

About Your Trainer

Graham Hansell has over 28 years of experience in digital marketing, originally working for one of the first web directories and then as the founder of one of the first search engine optimization companies

He started using Web Analytics in 1999 (yep last century!), and has been using Google Analytics in 2006. He set up his first Google Analytics 4 property in October 2020 and has been using it ever since.

Graham is experienced in planning and executing everything from short burst eCommerce campaigns to global multilingual digital lead generation programs. 

He started Digital Marketing training in 2010 and has developed a style of training that is very practical and “hands-on keyboards”. This means showing you live in the tools how they work and how to solve everyday digital business and marketing problems.

He excels in delivering his wide experience to delegates with easy-to-understand frameworks and using practical, real-world examples so people can apply what they have learned.

Book now