Transform AI SEO AEO, GEO & AEAds into Real Growth

That’s Profit by Discovery

For 30 years, we’ve guided organisations through every evolution of digital discovery. From directories to AI, SiteLynx delivers the consultancy, training, and insights that turn search visibility into sustainable revenue. 

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A selection of Tablets and Mobile Cell Phones showing ChatGPT, Google, MS CoPilot & Perplexity Logos

Strategic Discovery Solutions

From Directories to Search to AI Answer Engines – Complete Discovery Mastery.

The rules of discovery have changed. While others offer monitoring dashboards that simply watch your traffic decline, we build the action frameworks that secure your visibility in the Answer Economy.

Search engines are becoming answer engines. ChatGPT, Perplexity, MS CoPilot Google’s Gemini are reshaping how customers discover brands. Traditional SEO tactics are just the start. You need Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies built for Synthesis and Retrieval not just Indexing and Search.

The SiteLynx Digital Discovery Network transforms how organisations approach digital discovery. We don’t just audit your current AI brand state, we architect your future AI brand state. Through proven frameworks like DRIAG, DECLUTTER, and DAARTS, we turn insights into executed code, optimized content, and measurable growth.

Graham Hansell

FCIM

30 Years of Digital Evolution

Digital Discovery is what we have done for 30 years to drive your business, Governments and not-for-profits forward.

From 90’s Web Directories to 2026’s AI Search

1997 — 2004

1990’s Web Directories & Search Engines

Pioneering the first wave of digital discovery for enterprise giants like DHL and Shell International.

2005 — 2012

Google Organic Boom

Scaling search dominance for News market leaders like Sky News and The Times.

2013 — 2020

Global Performance

Multi-market PPC & SEO for Mastercard, HSBC, & Sony Pro.

2021 — 2026

The Rise Of AI

Engineering the next frontier of AI Discovery & Measurement for MIT Sloan Management Review and Wellcome.

The Digital Discovery Network: Your Complete Ecosystem

Digital Discovery is Brand Building and Performance Marketing.

SiteLynx is the governance arm of a comprehensive Digital Discovery Network. Whether you need strategic consulting, hands-on execution, training, or cutting-edge tools, we’ve built the infrastructure to guide you through the Answer Economy.

Strategic Governance for the Answer Economy

Who it’s for: CMOs, Marketing Directors, Business Leaders
What we deliver: Digital AI Audits, AEO Governance Strategy, Team Training
Why it matters to you: In a world of fleeting startups and vaporware tools, our 30-year heritage provides the trust and stability enterprise leaders need to navigate AI disruption with confidence.

First Party Data AI Execution, Human-Validated Results

Who it’s for: Marketing teams needing hands-on implementation
What we deliver: Demand generation, first-party data architecture, AI Answer Engine optimised campaigns
Why it matters: We don’t just recommend tactics, we execute them. Every strategy is live tested through real client campaigns before entering our workflow.

Master the AI Operating System of Brand Discovery
Who it’s for: Individual marketers, agency teams, course alumni
What we deliver: DRIAG Certification courses, framework training, community access
Why it matters to you: Don’t just learn new skills, become fluent in the complete discovery lifecycle from Data to Growth. Join thousands of practitioners mastering the Answer Economy.

The Authority on AI-Driven Discovery
Who it’s for: Thought leaders, strategic planners
What we deliver: Research papers, industry standards, deep-dive frameworks
Why it matters to you: We define the vocabulary of the new era. Our research on AEO, GEO, and Agentic SEO sets industry standards.

Your Daily Pulse on the AI Search Discovery Evolution
Who it’s for: Busy marketers who need to stay current
What we deliver: Automated daily briefings on Google, OpenAI, and search industry updates
Why it matters: Stay ahead without drowning in noise. Curated, summarized, actionable—daily.

Real Frameworks That Work!

From Search to Answer Engines – Complete Discovery Mastery.

We don’t just optimise for today’s search landscape — we prepare you for tomorrow’s. Our proprietary methodologies transform how organisations approach digital discovery, ensuring you’re found wherever your audience seeks answers.

Using our unique framework of Data → Research → Insights → Actions → Growth, we will establish your brand as the authority in your audienc’es attention.

Our Answer Engine Marketing and Search Engine Marketing Strategic implementation that delivers measurable results

Complete customer journey meaurement and optimisation based on reall world data

Based on DAARTS metrics, we will survey the competitive Environment to define successful Content, how Links and Usability build Trust, improve Technology, develop a comprehensive Editorial plan, and construct your Reports to surface growth.

Tailored AI Digital Discovery for Your Business Growth

The SiteLynx Digital Discovery Network delivers AI Search & Agentic solutions to drive your business forward, from brand building to analytics.

Hello, I’m Graham Hansell

Governor of the SiteLynx Digital Discovery Network

“the digital discovery landscape has pivoted from searching for links to asking for answers”

“Last week, I completed the AI Answer Engine Marketing (AEM) course with industry expert Graham Hansell.
As Graham expertly puts it “the digital landscape has pivoted from searching for links to asking for answers”.
It’s a fascinating shift, and one that’s only accelerating.”

Two professionals discussing data and graphs in a modern office setting.

Real World Solutions For AI Marketing

SiteLynx covers everything your need for your step up in Digital Discovery performance:

  • AI Search Analytics
  • Answer Engine Optimization (AEO)
  • Answer Engine Ads (AEAds)
  • Answer Engine Marketing Strategy (AEM)
  • Generative Engine Optimization (GEO)
  • PPC Search Ads
  • Search Engine Optimization (SEO)
New
AnswerEngine.Marketing

Our new Best Practice Guides to AEO, AEAds, GEO, SEO, PPC and Analytics for the new AI Search Marketing future.

Est. 1996

London, UK

Founded in 1996—before Google even existed.

We’ve guided organizations through every digital discovery revolution: from Yahoo directories, through algorithmic search, mobile-first indexing, voice search, and now the Answer Economy. Experience matters when the landscape shifts.

Successful Clients
Ready for the Answer Economy

While competitors watch their traffic vanish to AI Overviews, our clients thrive. Through systematic Answer Engine Optimization using the DAARTS and DECLUTTER frameworks, we’ve helped organizations maintain and grow their discovery visibility in the age of ChatGPT and Perplexity.

DAARTS Metrics
Data → Research → Insights → Actions → Growth

Most agencies stop at “Traffic” handing you a report and walking away. SiteLynx completes the cycle. Our proprietary DAARTS framework transforms analytics into executed optimizations, turning search visibility into sustainable revenue. It’s not just what we know, it’s what we do.

Why “Action Layer” Beats “Read-Only”

The AI search landscape is flooded with monitoring tools that provide dashboards of decline. SiteLynx built for execution from day one. Our systems integrate directly with your CMS, automatically deploying schema updates, content optimizations, and Answer Engine positioning, while maintaining full human oversight and brand safety.

All Services

Trusted by Thousands of Marketers, from Startups to Enterprises

Organisations of all sizes trust SiteLynx to drive growth and innovation. From startups to enterprises, our AI Marketing solutions deliver results.

  • Kristiyana Urumova

    I’m thrilled to share that today I completed a comprehensive Search Engine Marketing (SEM) Planning course.Throughout this course, I delved deep into the world of Google Ads and SEO optimisation, gaining insights that I’m eager to implement in my professional endeavours.Thank you, Graham Hansell, for your expertise and guidance in making the learning process not…

  • Kristian Tunnicliffe

    Really pleased to complete the really insightful GA4 course led by Graham Hansell on GA4. With very basic knowledge on the subject, I am surprised by how much insight can be discovered through the tool.

  • David Marshall MCIM

    Really pleased to complete the Google Analytics 4 (GA4) course lead by Graham Hansell. I would recommend this to anyone who wants to build confidence using GA4!

  • James Richardson

    Analytics and insights have always been a part of the job I’ve enjoyed less than others. But now, thanks to Graham Hansell and their fantastic GA4 course, I feel I’ve got a real handle on it and it’s going to take my work with Everyone Active – SLM will go on to new heights!

  • Ellena Austin ACIM

    Last week, I completed the AI Answer Engine Marketing (AEM) course with industry expert Graham Hansell. This course tackled an important question that every Marketeer is asking right now: how can we ensure our brand remains visible and relevant in an AI world? AI has fundamentally shifted user behaviour, particularly in the last 12-18 months….

  • Gwamaka Mwangati

    I recently completed an SEO training with Graham Hansell, and it came at exactly the right time. SEO conversations often feel overly technical or abstract. This session helped ground everything in reality. It connected the dots between content, technical decisions, and real visibility. Not rankings for the sake of it, but being genuinely findable and…

Ready to Elevate Your Business with Cutting edge AI Answer Engine Solutions

Contact us today to start your journey towards growth and innovation.