Customer using mobile phone and giving their first party data

Unlock Hidden Wealth: The Power of 1st Party Data Marketing for Insurance Growth (3 Real-World Case Studies)

ByGraham Hansell Reading Time: 7 minutes

Insights for Insurance Marketing Managers: Leveraging First-Party Data Actions for Insurance Marketing Managers: By implementing these insights and actions, insurance marketing managers can unlock the true potential of their first-party data and drive significant growth for their businesses. Introduction: In today’s data-driven world, first-party data is the lifeblood of insurance companies. It is vital to…

Image of wooden blocks from the targting and creative impact of the new Google AI tools

Google’s AI-Generated Advertising Tools: A Game Changer for Brands

ByGraham Hansell Reading Time: 6 minutes

Google, the tech giant known for its innovative solutions, has recently unveiled a new set of AI tools for advertising, marking a significant shift in the digital marketing landscape. These tools were announced at Google Marketing Live, an annual conference showcasing new ad tech. Insight: The Evolution of Google’s AI-Powered Ad Tools One of the…

DEFINE your search engine marketing strategy with a view from a hot air ballom looking across a maze

DEFINE Your Search Engine Marketing Strategy

ByGraham Hansell Reading Time: 22 minutes

With the transformation of the digital marketing landscape with AI, it’s essential to stay ahead of the curve. That’s why here at Sitelynx, we’ve drawn on over 25 years’ of experience with data-driven search engine marketing strategies to craft an approach that evolves along with changing industry trends and best practices. Put simply: success isn’t…

Marketing People Trying to Put The Marketing Pieces Together for 2023 Plans

Digital Marketing In The Year Ahead

ByGraham Hansell Reading Time: 17 minutes

2023 Another Year of Change As social media and search continue to permeate our daily lives, digital marketing has embraced its walled gardens and monopolies with open arms. In recent years we have seen marketers willingly invest vast amounts of their budgets into Silicon Valley to benefit from data-driven advertising and highly engaging platforms that…

Google SEO Updates 2023 – What, When, Where, and Latest

Google SEO Updates 2023 – What, When, Where, and Latest

ByGraham Hansell Reading Time: 12 minutes

The latest search algorithm update from Google in 2022 was announced on Monday, September 12, 2022, with the release of the “September 2022 broad core update” algorithm update. This is all part of Google’s ongoing attempts to reduce the impact of bulk-produced search engine focused content that is constantly being indexed and displayed in the…

Red Haired Women Reacting Strongly to A Google Broad Core Update and looking for 20 Ways To Recover From It

New Google Core Update – 20 Ways To Recover If Your Site Has Been Hit.

ByGraham Hansell Reading Time: 28 minutes

Google announced the release of it’s second Broad Core Algorithm update this year, called the “September 2022 broad core update“, this year on Monday, September 12, 2022. This is all part of Google’s ongoing attempts to reduce the impact of bulk-produced “search engine focused” content that is constantly being indexed and displayed in the search…

Asian woman showing man how to add user to Google Analytics

How To Add A Google Account As A User To Google Analytics Safely

ByGraham Hansell Reading Time: 13 minutes

If you’re running a website, tracking your traffic and conversions is crucial. This proves the value to the organization of your website. So adding users to Google Analytics is essential for being data driven as a organization. Google Analytics is a free tool that lets you as many users as you want to it. Therre…

A woman looking at her Google Ads to see which are making money for her
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Trade Secret Pay Per Click (PPC) Formulas For Google Ads With Calculator

ByGraham Hansell Reading Time: 7 minutes

Introduction To Google Ads Formulas In the complex world of digital marketing, Pay-Per-Click (PPC) advertising is a powerful tool for driving targeted traffic to your website. But, without understanding the right formulas, you could be throwing money away. In this guide, we’ll break down essential Google Ads formulas that will help you optimize your campaigns,…

Google Search Console; How To Add A User In 4 Simple Steps

Google Search Console; How To Add A User In 4 Simple Steps

ByGraham Hansell Reading Time: 6 minutes

Google Search Console is the official Google Organic Search Tool. You can’t really make your site Search Engine Friendly or do SEO really without it. But as with many of the Google Products, you need a Google Account to access it. So each User who should have access needs their Google Account added. Who should…