Unlock Hidden Wealth: The Power of 1st Party Data Marketing for Insurance Growth (3 Real-World Case Studies)

Unlock Hidden Wealth: The Power of 1st Party Data Marketing for Insurance Growth (3 Real-World Case Studies)

Insights for Insurance Marketing Managers: Leveraging First-Party Data Actions for Insurance Marketing Managers: By implementing these insights and actions, insurance marketing managers can unlock the true potential of their first-party data and drive significant growth for their businesses. Introduction: In today’s data-driven world, first-party data is the lifeblood of insurance companies. It is vital to…

Google’s AI-Generated Advertising Tools: A Game Changer for Brands

Google’s AI-Generated Advertising Tools: A Game Changer for Brands

Google, the tech giant known for its innovative solutions, has recently unveiled a new set of AI tools for advertising, marking a significant shift in the digital marketing landscape. These tools were announced at Google Marketing Live, an annual conference showcasing new ad tech. Insight: The Evolution of Google’s AI-Powered Ad Tools One of the…

DEFINE Your Search Engine Marketing Strategy

DEFINE Your Search Engine Marketing Strategy

With the transformation of the digital marketing landscape with AI, it’s essential to stay ahead of the curve. That’s why here at Sitelynx, we’ve drawn on over 25 years’ of experience with data-driven search engine marketing strategies to craft an approach that evolves along with changing industry trends and best practices. Put simply: success isn’t…

Digital Marketing In The Year Ahead

Digital Marketing In The Year Ahead

2023 Another Year of Change As social media and search continue to permeate our daily lives, digital marketing has embraced its walled gardens and monopolies with open arms. In recent years we have seen marketers willingly invest vast amounts of their budgets into Silicon Valley to benefit from data-driven advertising and highly engaging platforms that…

Google SEO Updates 2023 – What, When, Where, and Latest

Google SEO Updates 2023 – What, When, Where, and Latest

The latest search algorithm update from Google in 2022 was announced on Monday, September 12, 2022, with the release of the “September 2022 broad core update” algorithm update. This is all part of Google’s ongoing attempts to reduce the impact of bulk-produced search engine focused content that is constantly being indexed and displayed in the…

New Google Core Update – 20 Ways To Recover If Your Site Has Been Hit.

New Google Core Update – 20 Ways To Recover If Your Site Has Been Hit.

Google announced the release of it’s second Broad Core Algorithm update this year, called the “September 2022 broad core update“, this year on Monday, September 12, 2022. This is all part of Google’s ongoing attempts to reduce the impact of bulk-produced “search engine focused” content that is constantly being indexed and displayed in the search…

How To Add A Google Account As A User To Google Analytics Safely

How To Add A Google Account As A User To Google Analytics Safely

If you’re running a website, tracking your traffic and conversions is crucial. This proves the value to the organization of your website. So adding users to Google Analytics is essential for being data driven as a organization. Google Analytics is a free tool that lets you as many users as you want to it. Therre…

Your Trade Secret Pay Per Click (PPC) Formulas You Need To Know
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Your Trade Secret Pay Per Click (PPC) Formulas You Need To Know

Google Ads is all about a mix of these critical elements depending on the campaign’s objectives: So you have to know what is working out of these elements and what isn’t. To do this having some essential KPIs and calculated metrics to help understand your success. So below are some straightforward maths with examples to…

Google Search Console; How To Add A User In 4 Simple Steps

Google Search Console; How To Add A User In 4 Simple Steps

Google Search Console is the official Google Organic Search Tool. You can’t really make your site Search Engine Friendly or do SEO really without it. But as with many of the Google Products, you need a Google Account to access it. So each User who should have access needs their Google Account added. Who should…