Graham’s GA4 training for Admins and Users was invaluable to our preparation and delivery of the migration from UA to GA4. Understanding the fundamentals of the new GA4 platform laid the perfect foundation to better-understand how we can best leverage the new tools and insights available from GA4 for our business. Working within him 1:1 ensured the time spent was perfectly aligned with our business needs. All in, we moved from trepidation to optimism about living with GA4.