My team recently participated in a customized in-company GA4 training session led by Graham Hansell of Sitelynx. Graham is very knowledgeable, helpful and patient, leveraging his extensive experience to provide meaningful insights into the GA4 tool. He took time to understand our current GA setup, business goals, and tailored the training to our specific needs and use cases, focusing on the areas and metrics that are most relevant to us. He also got us started on creating custom dashboards and reports that are extremely beneficial for future reporting.
The GA4 tool is very broad, and we struggled trying to navigate through so many different online trainings to get the answers we needed. Graham’s training not only answered our questions, but it also provided the essentials to understanding GA4, gave us a great look at new features and capabilities, and caught us up on the latest best practices. It has helped us improve our use of GA4 and gain valuable insights into our business. We also greatly appreciated receiving videos from the training to refresh our skills and continue utilizing the resources Graham provided. Overall, the training was a great investment for our company – we highly recommend it to other professionals using GA4.