Professional Google SEO/AEO Training Course

Transform From Overwhelmed to Certified Expert

Master search engine optimization with UK’s original digital discovery consultancy. Live online and supported self directed training in Google Search Console, GA4, and AI-powered search strategies.

Est. 1996 | 30+ Years SEO Expertise | Professional Certificate Included

Drowning in SEO/AEO/AIO/AIO/GEO Advice? You’re Not Alone.

Thousands of YouTube videos. Millions of blog posts. Conflicting “expert” opinions. Algorithm updates every few months. AI search changing everything.

The result?

  • Analysis paralysis.
  • Wasted agency fees.
  • Websites that should be driving leads… but aren’t.

You know SEO matters. You are confused by AEO But you don’t know which tactics actually move the needle for your business.

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  • Professional Certificate
  • Live Tutor-Led Training
  • Hands-On Tool Practice
  • Small Group Sessions
  • Unlimited replay video lessons
  • DRIAG marketing support community
  • Money-Back Guarantee

Why does SEO have to be so complicated?

We hear you & have the SEO/AEO Answers

We have trained 100’s of people like you and know the real world problems you face.

Does this sound like you?

“We launched a new website 6 months ago. Traffic is down 40%.
My boss is asking questions I can’t answer.“

Mel, Marketing manager

“We have tons of great content, but no budget for expensive tools or agencies.
How do we get found without spending money we don’t have?“

chris, charity nfp Comms manager

A couple sits on a sofa using a laptop in a cozy living room surrounded by indoor plants.

“I’m bringing SEO in-house from our agency. I need a complete process—not just tips—to manage this strategically.“

DAve, Digital Marketing Specialist

Confident analyst presenting financial data and growth charts in a modern office setting.

“My clients are asking AEO questions I can’t confidently answer. I need to get up to speed fast without looking inexperienced“

alex, agency exec

Ready to Stop Guessing and Start Growing?

Join 250+ marketing professionals who’ve mastered SEO with Graham Hansell.

Questions before booking?
Here is our Course FAQ
Use the Live Chat or contact us
Our team responds within minutes.

we back up what we do

Your Investment Is Risk-Free

We’re confident Google DECLUTTER SEO/AEO will transform how you approach search optimization.

That’s our promise: You’ll either gain clear, actionable SEO skills or your money back.

Forget confusing jargon and outdated tactics.

Our method cuts through, bringing 30 years of SEO experience, to what matters in 2026.

Meet Google DECLUTTER SEO/AEO

The Clarity System for Modern Search and AI Optimization

DECLUTTER is our proven 9-step framework for turning messy SEO/AEO data into clear, actionable growth strategies:

DAARTS

Our audience-first metrics framework ensures every SEO decision connects to real business outcomes:
Discovery → Awareness → Attention → Response → Transactions → Service

Environment

Research who’s stealing your visibility in search results

Content

Optimize pages you already have for the user intent, before creating new ones for SEO Quick Wins

Links

Build topic authority safely using cross linking and external links & mentions

Users

Improve User Experience (UX), engagement and conversion rates (CRO) to make your organic traffic work harder

A diverse team collaborating on digital marketing strategies at a desk, using laptops and tablets.

Technology

Fix the real technical issues holding your SEO back, not trying to fix ever single problem you SEO consultant moans about.

Trust

Expertise, Authority, Experience &Trust; signals to build E- E-A-T

Editorial

Plan with AI real trusted content that ranks

Reporting

Measure what matters,, even in a “Zero Click” world, that drives action

This is one of our most popular courses, many people going on to our other courses and learning what makes great SEO.

95%

Satisfaction

265

People trained

3 months

The Course is updated

Why SiteLynx DECLUTTER SEO/AEO Training Is Different

30+ Years of Real-World Expertise

We’ve been doing SEO since 1996—two years before Google was founded. We’ve navigated every algorithm change, every industry shift, every “SEO is dead” panic. You get battle-tested strategies, not theory.

Person using a tablet to learn SEO to improve Google search, while having breakfast with toast and tea.

Hands-On Tool Training You Can Use Tomorrow

Leave with practical skills in:
Google Search Console – find quick-win keywords hiding in your data
Google Analytics & Looker Studio – set up SEO dashboards that prove ROI
AI SEO Tools – optimization techniques with ChatGPT, Claude, Google Gemini
Screaming Frog, SEMRush, UberSuggest (free + paid tool strategies)

Live, Interactive Learning – Not Pre-Recorded Videos

Small group sessions with real-time Q&A
Live Real Examples Your trainer works through real world website examples
Each Course is Tailored -Pre course quiz means we leave no person behind philosophy
You won’t get “Zoomed out” with breaks every hour to allow reflection

Future-Proof for the AI Search Era

While others teach yesterday’s SEO, we prepare you for:
Answer Engine Optimization (AEO/GEO/AIO) Google AIOveriews and AI Mode
Zero-click search strategies
AI-assisted EEAT content
Adapting to monthly algorithm changes

Professional Certificate & LinkedIn Badge

Earn recognition you can show your boss, clients, or next employer:
Official Certificate of Completion
LinkedIn-shareable credential
Join our private alumni community DRIAG.org
Ongoing support after the course

Book Now

Who Should Attend?

You will need to be able to do this before the course:

  • Basic familiarity with your website CMS (WordPress, HubSpot, etc.)
  • Access to Google Analytics (at least Analyst level)
  • Access to Google Search Console (or ability to get it)

This Course is Perfect For:

  • Marketing Managers responsible for lead generation who need to prove SEO ROI to leadership
  • Digital Executives managing (or replacing) SEO agencies and need a complete in-house process
  • Non-Profit & Public Sector Teams driving awareness on limited budgets using free tools
  • Content Managers optimizing blogs, resources, and landing pages for organic search
  • Startup Founders building sustainable growth channels beyond paid ads
  • Agency Account Managers who need to speak fluently about SEO with clients

Who This Isn’t For:

  • Complete beginners with zero digital marketing experience. Start with our free resources first
  • Ecommerce store owners this course focuses on lead-gen content and service businesses. See our Ecommerce SEO course
  • “Black hat” Bros who just want tricks or shortcuts as we teach sustainable, ethical SEO

Ready to Stop Guessing and Start Growing?

Join 250+ marketing professionals who’ve mastered AEO/SEO with Graham Hansell.

Questions before booking?
Here is our Course FAQ
Use the Live Chat or contact us
Our team responds within minutes.

Our SEO Course Curriculum

What You’ll Learn: Complete 7-Hour Curriculum

Discovery: Research how your audience actually discovers your brand

  • Tools: Google Trends, Google Search Console, SEMRush Keyword Magic, Ahrefs, SERanking, UberSuggest
  • The messy reality of search behavior (low vs. high-consideration products)
  • Buying groups in B2B: who influences purchase decisions?
  • Navigational vs. discovery search intent
  • Finding who’s stealing your audiences in search results
  • Visible competitors vs. commercial competitors (they’re often different!)
  • When Google itself is your biggest competitor
  • Building an actionable SEO competitive analysis
  • Tools: SEMRush (free trial), Free browser plugin for manual SERP research
  • Content vs. webpages vs. URLs (the distinction matters)
  • Topic-focused site structure using hub-and-spoke model
  • SEO/AEO on-page KPIs that actually matter
  • Complete on-page optimization checklist
  • Live examples: We optimize real pages together
  • SEO for new websites and redesigns
  • Internal crosslinking strategy (navigation, hubs, spoke pages)
  • The importance of Mentions in AEO
  • Inbound link types and quality signals
  • Auditing your existing backlink profile
  • What your competitors are doing (and should you copy them?)
  • Content distribution as an SEO safety net
  • Tools: Google Search Console Links report, Ahrefs, SEMRush
  • Core Web Vitals and page experience signals
  • Social sharing optimization
  • Review and rating strategies
  • Reducing bounce rate and increasing dwell time
  • Increasing Conversion Rates
  • Google Search Console: fixing errors for free
  • Common technical problems and solutions (crawl errors, duplicate content, indexing)
  • Tools: Screaming Frog, Google Search Console, PageSpeed Insights, Rich Snippets Schema setting
  • Establishing expertise, experience, authority, trust (E-E-A-T) signals to Google
  • Building EEAT using HTTPS, author bios, about pages, schema
  • Planning new content using audience research and AI
  • SEO copywriting essentials
  • AI SEO content writing (ChatGPT, Claude, Google Gemini)
  • Refreshing and updating existing landing pages
  • Avoiding AI content detection and penalties
  • Reporting timeframes for insights vs. actions (weekly, monthly, quarterly)
  • Building an SEO dashboard in Looker Studio
  • Integrating Google Search Console, GA4, and third-party data
  • Insight-focused reporting templates (not just metrics)
  • Strategic review frameworks
  • Consolidating your 9-step action plan
  • Final questions for any remaining challenges
  • Post-course resources and next steps

The DECLUTTER SEO Course Details

This is what you will get from our Google DECLUITTER SEO/AEO course.

Play
Live Virtual Training

Live group sessions with Graham Hansell, a practiioner with 30 years experience, to answer all your questions.
Small group cohorts (max 15 participants)
Interactive with Q&A, breakouts, and live examples

Included in your investment:
  • 7 hours of live expert training
  • Course materials and templates
  • Professional Certificate of Completion
  • LinkedIn badge and alumni community access
  • Lifetime access to recorded sessions
  • Post-course email support community with self directed training (DRIAG.net)
Engaging, Insightful sessions

Graham Hansell often gets comments on the energy, engagement and insights given in his sessions. Check our testimaonials for more proof these are NOT “sit back and nod off” sessions.

Your Trainer: Graham Hansell, FCIM

Expertise in Digital Discovery

30 Years of experience in digital discovery strategies from Web Directories to AI Search.

Proprietary Discovery Frameworks

Innovative frameworks for effective marketing built from decades of experience.

First & Foremost A Practitioner

Graham has worked with over 250 organizations including British Council, Sony and UBS.

Advanced SEO/AEO Strategies

Optimizing visibility, engagement and conversion online from Search & Answer Engines.

Commitment to Ethical Digital Marketing

Prioritising privacy and ethical standards to support botht the users and clients.

Lead Generation Expert

Graham specialises in Lead Generation and Event Bookings and has helped businesses double and triple their digital revenues.

“SEO isn’t technical first. It’s about focusing on what your Audience wants and your Business needs.”

Graham Hansell

How is this different from free SEO content online?

YouTube and blog posts give you information, but rarely a system. DECLUTTER provides a step-by-step process you can repeat for any website. Plus, you get hands-on tool training and personalised Q&A for your specific challenges.

How is this different from other SEO courses?

While we respect some competitors’ training, DECLUTTER focuses on:
Future-proofing: AI search optimization (Google AI Mode, Google AI Overviews)
Depth: 30+ years of real-world experience vs. general marketing approach
Specialisation: Lead-generation and service businesses (not ecommerce)
Framework: The DECLUTTER system you can apply to your site, in any industry

Do I need technical skills or coding knowledge?

No coding required. If you can edit a Word document and navigate Google Analytics, you have the skills needed. We’ll teach you the technical concepts in plain language.

What if I can’t attend the whole live sessions?

All sessions are recorded, so you can watch any missed portions. We provide self-directed learning in our DRIAG.org community portal, which you will get free lifetime access. However, we strongly recommend attending live for the interactive Q&A—that’s where the real breakthroughs happen.

Will this work for my industry?

DECLUTTER has been successfully applied in lead generation for B2B tech, professional services, healthcare, education, non-profits, manufacturing, and more. The framework adapts to your context—that’s why we use your real website examples during training.

What if I don’t have Google Search Console access?

We’ll show you how to request access or set it up yourself as part of the pre-course quiz. You will need Search Console and Google Analytics access to attend the course.

Is there ongoing support after the course?

Yes, we are building our marketing community, DRIAG.org, for everyone who attends our courses. You will get direct support from Graham Hansell in the community.

Can my team attend together?

Absolutely. For team bookings (3+ people), contact us for volume pricing.

Will I receive a certificate?

Yes, you’ll receive a Professional Certificate of Completion with a unique verification ID, plus a LinkedIn-shareable badge.

we back up what we do

Your Investment Is Risk-Free

We’re confident Google DECLUTTER SEO/AEO will transform how you approach search optimization.

That’s our promise: You’ll either gain clear, actionable SEO skills—or your money back.