Pay Per Click (PPC) Advertising
Pay Per Click Marketing Investment
Most advertisers are missing the point and focusing on clicks and cost per click of their campaigns.
Here is the Sitelynx take on the "bankers mantra".
So your Pay Per Click campaigns have to put your brand's offers in the searcher’s ‘customer-journey’.
Ultimately, we must remember the primary focus in any digital marketing is communication & persuasion of people.
Gone are the days when it was just one Ad Format or Channel over another in the Paid Media mix, now with search, display, local, video and apps.
Let me help you plan, launch, optimize and report from your various campaign mix.
Then you as a brand can move from the vanity of clicks to the reality of customers and business.
Clicks are Vanity
Conversions are Sanity
But Customers are Reality
Get More For Your Budget
Whatever Campaigns your company is running, I can help you invest that budget in better Returns on Advertising Spend.
Business Focused PPC Consultancy
New PPC campaigns Researched, Planned and Launched?
I will ensure your best media investment.
Pay Per Click Support
Old Google AdWords campaigns that need updating?
Need regular powerful Campaign Optimization.
Improve on your Media Investment Return with Weekly, Monthly or Quarterly Optimization reviews
Pay Per Click Training Courses
Have a Team that have learned PPC "on the job"?
Let me train them in a structured successful PPC investment framework
Search works because the user is starts and engages with the process, "lean in" rather than "laid back", meaning they give it more of their personal attention time.
As attention is the currency of communication and persuasion - Search wins
In a world where Paid Search is constantly evolving, many businesses face a daily challenge
of keeping their PPC campaigns running efficiently whilst being profitable.
Whether you’re a business that is just starting out or a well-established company with over 20
offices in different countries, you would be surprised at the similarity in the problems you will
Pay Per Click is no longer about just buying keywords and showing text ads. You can also take advantage of the various ad enhancements that will help make your campaign more effective and successful.
These range from integrating product feeds into your campaign so that your ads can be expanded to show the products you are selling before the user has even arrived at your site. You can also have additional text links in your ad, enabling you to drive users to specific content or products on your site.
There are also more sophisticated means of targeting your audience. Want to run ads to show up for iPad users? Need to target customers of a specific mobile network? Want to reach out to users who have abandoned their baskets via retargeting?
I have the knowledge and know-how to help you reach and grow your target audience, business sales and presence.
What ever your campaign conversion goals I have the experience to deliver better returns in Google Ads, Bing Ads, and Amazon Ads.
PPC campaign plan
Over 20 years I have developed a Pay Per Click Search Plan framework that works.
The steps are simple and summed up in the single word DEPLOY PPC
The steps to the PPC Plan are:
- audience Demand research
- competitor Environment research
- paid search Plan
- campaign Launch
- campaign Optimization
- media investment Yield reporting
Social Pay Per Click
Social Advertising works because the user "engaged with their scroll", "laid back" getting emational updates from their digital world. This means Social Ads a huge amount of personal exposure time.
Social Ads using all the target ability of the networks deliver massive audience reach with micro targeting capabilities. For Brand Offers that can stand our emotionally - Social wins
Paid Social vs Paid Search
Paid Social has strong emotional messaging appeal.
Paid Search answers users questions & queries.
Find the emotion and the audience problems in your offer and both work
Whatever your campaign conversion goals I have the experience to deliver better returns in Facebook Ads, Instagram, LinkedIn Ads, Twitter Ads.
Learn PPC From Me
Follow my blog for PPC tips, guides and reviews.
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Get my Pay Per Click training courses
With 20 years experience of digital advertising, my Paid media training courses cover all aspects of PPC:
- Google Ads for Beginners
- Advanced Google Ads
- B2B Social & Search PPC
- eCommerce Social & Search PPC
About the Author
I have been using Pay Per Click for client's success since before Google Ads/AdWords (yes there was Paid Search before Google, it was called Goto.com).
I founded Sitelynx in 1996 and started using PPC in 1999.
Myself and my companies have done PPC across the world in most sectors targeting most audiences.
I produce practical SEO, PPC & Analytics solutions with a strong focus on the 20% that produces the 80% impact.
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