Free Webinar – Personalized B2B Content Marketing for Lead Generation

Introduction

In this webinar we will introduce the “Buyer Cycle” and show how content needs to be researched, mapped, produced and distributed at the different stages.

Who is it for?

• Marketing Managers
• Digital Marketing Managers
• Sales Managers

Outline

• What is the “Buyer Research Stages”?
• How does it help in Lead Generation
• How can you research your customer research stages?
• How to map customer personas to research stages
• Content types to produce at each stage
• Distribution channels for content
• Lead generation Calls to Action

Time

45 minutes with 15 mins Questions and Answers

Date

16th March 2016

17 March 2016