Free Webinar – Personalized B2B Content Marketing for Lead Generation


In this webinar we will introduce the “Buyer Cycle” and show how content needs to be researched, mapped, produced and distributed at the different stages.

Who is it for?

  • Marketing Managers
  • Digital Marketing Managers
  • Sales Managers


  • What is the “Buyer Research Stages”?
  • How does it help in Lead Generation
  • How can you research your customer research stages?
  • How to map customer personas to research stages
  • Content types to produce at each stage
  • Distribution channels for content
  • Lead generation Calls to Action


45 minutes with 15 mins Questions and Answers


16th March 2016

17 March 2016