Google Analytics 4 – should you move from Google (Universal) Analytics?

By Graham Hansell | Google Analytics

Oct 15

With the launch of the new Google Analytics, called Google Analytics 4, there is a lot of attention and debate this new web measurement tool for the 2020's.

Google Analytics or GA4?

In this as with everything at the moment, there are risks as well as rewards to the change. I will run through the pros and cons of both systems, and give you a practical guide to how to decide Google (Universal) Analytics or Google Analytics 4?

History of Google Analytics

What is Google Analytics 4?

Lead Generation – GA or Google Analytics 4?

eCommerce – Google Analytics or GA4?

Content Marketing – GA or GA4?

Affiliates – GA or GA4

So what is the smart way to move to Google Analytics 4

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