The sitelynx Google Analytics training course is designed to introduce users to Google Analytics, its set-ups, functions and navigating your way through all the terms that Google uses.
If you have regular reports from Google Analytics, but no real idea what they mean and what is important on those reports, then this introductory course is designed to help highlight what matters most for a marketer in this powerful measurement tool.
You will learn what actions you need to take in common circumstances and how to tailor activities to enhance your business objectives.
This course will start your journey into understanding the real value of the website, an objective insight into the engagement and goals being reached by your target audience. You will be better equipped to perform in multi-channel digital marketing.
This is a practical course, with a number of exercises to give you confidence in the data you are producing and what it means.
How to create custom segments for custom content areas of a website.
You will need access to your own Google Analytics account to attend the course.
It is suitable for:
Managers who receive Google reports and would like to understand them better
Team members who are new to Google Analytics and wish to produce their own analysis
If this training course sounds right for you or your team and you’re keen to learn more about Google Analytics, its set-ups, functions and navigating your way through all the terms that Google uses, give us a call on Tel: (44) 207 613 3133 or email us at firstname.lastname@example.org