Google Analytics 4 For New Web Analytics Users Training

Google Analytics 4 traini

Are you new to Web Analytics? Want To Learn What Is Working On Your Website?

Finally, understand what's happening on your website with our Google Analytics 4 training.

Prove the ROI of your website.… even if you have never used Web Analytics before!

Live Tutor Led Course – Learn From A Marketing Analytics Expert

Does This Sound Like You & Your Web Analytics?

Have you been promoted to a new role?

Are you moving responsibilities from social media and PR to website marketing?

Suddenly, you're responsible for Google Analytics reports!

You are not the first person to learn Google Analytics, but it feels like it.

And you have reports to complete at the start of the month!

You need Sitelynx's Google Analytics course for New Web Analytics Beginners.

  • Brand New to Google Analytics? This is the right training course for you!
  • Getting started with Google Analytics can be tough if you've never used web analytics before.
  • There's a lot of information to take in, and it can be hard to know where to start.
  • There is the new interface to learn, which doesn't look anything like Facebook Analytics or the Email reporting you are used to.
  • There are all those numbers and names of things to learn, the different terms and the report's names.
  • What's a Life cycle report? What is Real-time? Who are Users, and what are they Using?
  • Where do I find that page we used to land people on for the last campaign?

You know you will be asked about it!

And to top it all off, you know you have to produce the reports that need to be sent around next month! How can you do reporting if you don't know what the reports mean? What if someone else asks you a question about the report? It is a lot to learn, understand, and use to get all the information and reports out for the new month.

Special note: Do you already know Google Universal Analytics?

If you are already a Google Analytics user but need to learn the New Google Analytics 4, then please join our Universal Analytics to Google Analytics 4 course to learn your familiar Google Analytics reports and how to reproduce them in GA4.

See the Course Modules

Live Expert Guidance

Benefit from live, interactive sessions with an experienced course instructor, allowing for in-depth guidance and the opportunity to ask questions specific to your or your business's challenges.

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Real-World Applications

The course includes hands-on examples using Google Analytics 4 to collect conversions, understand standard reports, filter and compare data, and more, ensuring practical learning that can be directly applied.

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Learn Web Analytics from scratch

Gain the confidence to not only use Google Analytics 4 effectively but also to explain its insights and data to anyone, enhancing your professional credibility.

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Insights & Action Lead Learning

The format allows for a paced learning experience, providing ample time for reflection, experimentation, and confidence-building with Google Analytics 4, all conducted in a secure, privacy-respecting environment.

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Comprehensive GA4 Training

Leverage over 20 years of practical experience in digital marketing analytics for SEO, paid search, and data management, with a proven track record of training over 3,000 marketing professionals.

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Flexibility and Convenience

The course is split over two sessions, offering flexibility to reflect, experiment, and build your confidence with GA4. All questions will be answered and nobody is left behind.

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Easily Learn GA4 and Marketing Web Analytics


Your friendly course instructor will guide you through a live Google Analytics 4 for new users training course online. You can ask questions of your trainer and get further in-depth guidance on items you or your business are finding challenging to answer.

We have trained over 3,000 marketing professionals like you in a wide range of digital marketing skills, from Search engine optimization to Paid search, data management and Google Analytics. With over 25 years of practical experience, we challenge you to come up with a question we can't resolve!

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Dive Into Digital Marketing Success with Our Beginner-Friendly GA4 Course

Unlock the power of your website's data with our engaging Google Analytics 4 course, designed especially for beginners. No need to worry about complex terms; we'll guide you through everything with:

  • Easy-to-follow lessons on tracking your website's success stories.
  • A simple breakdown of the key reports every marketer should know.
  • Tips on comparing data to see what's working and what can improve, with easy adjustments.
  • A beginner's tour through advanced data exploration to uncover hidden insights.
  • Setting up notifications to keep you informed about your website's performance, effortlessly.
  • Crafting your own data dashboard with our easy-to-use template, making reports a breeze.

Our live, interactive Zoom sessions mean you get real-time answers to all your questions from our expert tutors. It's all about practical learning that you can apply straight away.

Feel empowered to decode and share your website's performance story with anyone, translating data into action. After our course, you'll be ready to make informed decisions that drive your marketing strategy forward.

GA4 Course Modules

The course structured around the tried and tested DECIDE learning framework. Which has proven success in increasing sales in all types of industry verticals. You will leave the course with an organized workflow, be able to prioritize important tasks, urgent jobs and develop a customer journey measurement based on real web data sources.  

We will give you the data tools to convince others to make customer driven changes.

The DECIDE course framework covers:

  • Data
  • Events
  • Conversions
  • Insights
  • Detail reports
  • Explore your data

By the completion of the course, you will be confident in using Google Analytics 4 to make data-driven decisions about your web

Learn firstly what this web analytics course wil and won't cover.

Get to grips with Website Data Streams, the connection between your website and Google Analytics. 

Campaign UTM tagging will allow you to make more informed decisions about your digital marketing strategy. By tagging your campaigns with UTM parameters, you can track how effectively your marketing efforts drive traffic and converting.

Integrating other Data Sources like Google Ads and Google Search Console.

Understand the Dimensions and Metrics and explain what is counted and how it is counted.

At the end of this module, you will know what the numbers mean inside the reports and how they help you understand what is happening on your website and business.

Google Analytics 4 has a new data model in the form of Events, and you will learn how it works and how it feeds your data and reports.

Enhanced Events are a powerful tool in Google Analytics that can provide deeper insights into website activity. By tracking specific events, such as page views, downloads, form filled in, and video plays, you can see which areas of your site are most popular and what kind of content is driving engagement.

You will also learn about Custom Events and how to use them to improve your website GA4  reporting.

Most people think of conversions as something that happens when someone takes a desired action, such as clicking on a download button or filling out a form.However, conversions can also be events before and after the desired action. For example, If someone signs up for your email list and then clicks on a link in one of your emails, that’s a conversion. The key is to think of conversions not as isolated actions but as part of a chain of events in your customers' journey.

By tracking and measuring the events that happen along the way, you can gain valuable insights into what’s working and what’s not and make adjustments accordingly. As a result, you’ll be able to :

  • Prove the value of your content
  • Convert more visitors into leads and sales

Google Analytics 4 (GA4) is a powerful tool that can provide a wealth of insights into your website or app traffic. However, with so much data to sift through, it can be difficult to know where to start.

GA4 Insights can help you focus on the most important information by customizing alerts for specific events or conditions. For example, you could set up an alert for when conversion rates fall below a certain threshold or when user behavior deviates from the norm.

Learn about :

  • GA4 Insights
  • GA4 Custom Insight
  • Real-time analytics
  • Free Looker Studio GA4 Dashboard

Google Analytics is a powerful tool for understanding your website traffic reports that provide insights into your website users and their behavior.

We will look at the standard reports in Google Universal Analytics and show you where to find them in Google Analytics 4. 

 This will help you understand the Universal Analytics reports in GA4:

  • Real-time
  • Audience
  • Overview
  • Demographics and interests
  • Geo – Language and Location
  • New vs. Returning
  • Technology – Browser & OS
  • Mobile – Overview & Devices
  • Acquisition
  • All Traffic Channels
  • Source/Medium
  • Referrals
  • Campaign
  • Behavior
  • Site Content – All Pages
  • Landing Pages
  • Conversions
  • Goals
  • Multi-Channel Funnels

We will look at Report Customizations to allow for more flexibility in your GA4 reporting

Finally, you will learn how to use the new Data Analysis tool called Explore to deep diver into your GA4 Data with Explorations to get more answers when needed.

This will cover explorations for:

  • Content Marketing
  • Lead Generation

Here’s What You’ll Get When You Book

Before the Course

This is LIVE training, we will contact you with availability for training dates. Look out for our emails providing dates and times.

Find a date to suit you and pay for the whole course online.

Once payment has been received, you will receive an email with the Zoom login information for your booked date and follow-up emails to attend.

The day before your start date. You will receive another email with a copy of the login details for the zoom classroom.

During the Course

You will meet your LIVE course tutor and the other learners, with a chance to introduce yourself in zoom. 

The LIVE tutor will take you step by step through each module of the course. You will have the opportunity to ask questions at any time of the tutor, so you can learn exactly what you need to know.

This course will be 7 hours in total. Split over two x  3.5 hour sessions on two different dates. This allows you to reflect on the training. Conduct some experiments and build your confidence with our GA4 training.

See the Course Modules

Learn Website Analytics from Scratch

Your website is one of your most important marketing tools – but are you using it to its full potential?Web analytics can give you a wealth of insights into how your customers interact with your site, what they're looking for, and where they're getting stuck. Armed with this knowledge, you can make improvements that will help you convert more visitors into customers.Sitelynx Training's Google Analytics for New Users course will show you how to interpret your data and use it to improve your customer experience. You'll learn how to set conversions, track progress, and spot opportunities for optimization. And you'll come away with practical tips and techniques that you can put to work right away for your website reporting.Stop leaving money on the table – sign up for Sitelynx Training's Web Analytics course today!

No Analytics Experience Required

Are you new to Google Analytics?

If you are, then this live online course is perfect for you! You'll have a real LIVE tutor with 25 years of Digital Marketing experience and 2 years of GA4 experience, so you can get all the insights and information you need to feel confident using GA4.

Plus, with the ability to ask questions and learn with live demonstrations, you'll gain a deeper understanding of how to use Google Analytics effectively for your business.

Don't miss out on this amazing opportunity – join the Waitlist today!

Take Over Analytics Reporting Within a Week

Need to present to the Boss. No Problem !

You will build the confidence to explain what the numbers mean in Google Analytics to anyone who asks you.

In addition, you will learn how to set up Google Analytics 4 to record what you want as fundamental conversions. Set up your GA4 to send you automated alerts on major site changes. Use Insights to improve your marketing campaigns and website performance. Produce reports and automate them. Structure your advertising measurement to give important waypoints for your customer's journey, and explore your User’s data for even more Insights. 

You will also receive a Free Template Dashboard in Google Looker (aka Data Studio) to improve your daily GA4 reporting. 

So don't wait – enrol in this course today and learn how to use Google Analytics like a pro!

About Your Trainer – Graham Hansell

Graham has over 25 years of experience in digital marketing, originally working for one of the first web directories and then as the founder of one of the first search engine optimization companies. 

Graham is experienced in planning and executing everything from short burst e-Commerce campaigns to global multilingual digital lead generation programs. 

He started Digital Marketing training in 2010 and has developed a style of training that is very “hands-on keyboards”. This means showing you live in the tools and how to solve everyday digital business and marketing problems.

He excels in delivering his wide experience to delegates with easy-to-understand frameworks and using practical, real-world examples so people can apply what they have learned.

Book Your GA4 Course Now

Learn Web Analytics and GA4 from scratch and have the confidence for report on your website success.