Google Analytics 4 training

New users and beginners

Finally understand what's happening on your website with Google Analytics 4

Prove the ROI of your website.…

even if you have never used Google Analytics before!

Waitlist closing

30 Sept 2022


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Google Analytics training

New Users and Beginners

Join 3000 successful other Marketing professionals !



Google Analytics 4 training

You've been promoted into a new role, or you're moving responsibilities from social media and PR to website marketing.

Suddenly, you're responsible for Google Analytics reports!

You are not the first person to learn Google Analytics but it feels like it.

And you have reports to complete at the start of the month!

It can be tough to get started with Google Analytics if you've never used web analytics before. There's a lot of information to take in, and it can be hard to know where to start.

There is the new interface to learn which doesn't look anything like Facebook Analytics or your Email reporting you are use to.

There are all those numbers and names of things to learn, the different terms and the reports names.

What's a Life cycle report? What is Real-time? Who are Users and what are they Using?

Where do I find that page we used to land people on for the last campaign? You know you will be asked about it!

And to top it all off, you know next month you have to produce the reports that need to be sent around!

How can you do reporting if you don't know what the reports mean?
What if someone else asks you a question about the report?
It is a lot to learn and understand and use to get all the information and reports out for the new month.

Special note:

If you are already a Google Analytics user but need to convert to using the New Google Analytics 4 installation. Then please join our Google Analytics 4 Conversion course

Google Analytics 4 conversion training course

Your friendly course instructor will guide you through a live Google Analytics 4 training course online. You can ask questions of your trainer and get further in-depth guidance on items you or your business are finding challenging to answer.

We have trained over 3,000 marketing professionals like you in a wide range of digital marketing skills from Search engine optimization, to Paid search, data management and Google Analytics. With over 25 years of practical experience, we challenge you come up with a question we can't resolve !

We also offer bespoke training for marketing departments if you want to raise the game for your entire team.

Join our next Google Analytics 4 for new users or beginners training course online.

The Google Analytics 4 beginners course is very popular. We operate a wait list to match you to a suitable time and date that is convenient for you. Please send us your email and your trainer will be in touch to organize with you

We do not sell your data to a 3rd party

Our Google Analytics 4 for New Users course 

is the perfect solution for you.

Our course includes real-world examples using Google Analytics 4 to:

  • Collect normal conversions
  • Standard reports
  • Basic custom reporting
  • An introduction to Explore reports
  • Setup Insights alerts
  • Google Data Studio dashboards using our Free template.

Live online Zoom course, with a very experienced real-life Tutor (not pre-recorded videos) you can ask all the questions you need to get your job done.

You will gain the confidence to explain what it all means to anyone who asks.

With our help, you'll be able to hit the ground running with Google Analytics 4.

This course will be 6 hours in total. Split over two x  3-hour sessions on two different dates. 

We do not sell your data to a 3rd party

Here’s What You’ll Get When You Sign on the Waitlist

Before the Course

This is Live training, we will contact you with availability for training dates. Look out for our emails providing dates and times.

Find a date to suit you and pay for the whole course online.

Once payment has been received, you will receive an email with the Zoom login information for your booked date and follow-up emails to attend.

The day before your start date. You will receive another email with a copy of the login details for the zoom classroom.

During the Course

You will meet your LIVE course tutor and the other learners, with a chance to introduce yourself in zoom. 

The LIVE tutor will take you step by step through each module of the course. You will have the opportunity to ask questions at any time of the tutor, so you can learn exactly what you need to know.

This course will be 6 hours in total. Split over two x  3-hour sessions on two different dates. This allows you to reflect on the training and build your confidence with Google Analytics 4.

benefit 1

Your website is one of your most important marketing tools - but are you using it to its full potential?

Web analytics can give you a wealth of insights into how your customers interact with your site, what they're looking for, and where they're getting stuck. Armed with this knowledge, you can make improvements that will help you convert more visitors into customers.

Sitelynx Training's Google Analytics for New Users course will show you how to interpret your data and use it to improve your customer experience. You'll learn how to set conversions, track progress, and spot opportunities for optimization. And you'll come away with practical tips and techniques that you can put to work right away for your website reporting.

Stop leaving money on the table - sign up for Sitelynx Training's Web Analytics course today!

benefit 2

Are you new to Google Analytics?

If you are, then this live online course is perfect for you! You'll have a real tutor with 25 years of Digital Marketing experience and 2 years of GA4 experience, so you can get all the insights and information you need to feel confident using GA4.

Plus, with the ability to ask questions and learn with live demonstrations, you'll gain a deeper understanding of how to use Google Analytics effectively for your business.

Don't miss out on this amazing opportunity - join the Waitlist today!

benefit 3

Are you new to Google Analytics?

If so, this is the course for you! You will build the confidence to explain what the numbers mean in Google Analytics to anyone who asks you.

In addition, you will learn how to set up Google Analytics 4 to record what you want as fundamental conversions. Set up your GA4 to send you automated alerts on major site changes. Use Insights to improve your marketing campaigns and website performance. Produce reports and automate them. Structure your advertising measurement to give important waypoints for your customer's journey, and explore your User’s data for even more Insights. 

You will also receive a Free Template Dashboard in Google Data Studio to improve your daily GA4 reporting. 

So don't wait - enrol in this course today and learn how to use Google Analytics like a pro!

About Graham Hansell

Graham has 25 years of experience in digital marketing, originally working for one of the first web directories and then as the founder of one of the first search engine optimization companies. 

Graham is experienced in planning and executing everything from short burst e-Commerce campaigns to global multilingual digital lead generation programs. 

He started Digital Marketing training in 2010 and has developed a style of training that is very “hands-on keyboards”. This means showing you live in the tools and how to solve everyday digital business and marketing problems.

He excels in delivering his wide experience to delegates with easy-to-understand frameworks and using practical, real-world examples so people can apply what they have learned.

EFG Hermes Holding

Excited to share that I have just finished the Advanced Google Analytics Course today by Graham Hansell. It was truly an engaging session that allowed us to explore how Google Analytics is migrating from #GAU (Google Analytics Universal) to #GA4 (Google Analytics 4) and how that can affect reporting and data analytics on all our owned assets, presenting endless features on #GA4 that are more accurate and in-depth, mainly focusing on targeting the views/actions/conversions of our users on the websites that we manage.

Thank you, Graham, for giving us a lot of your knowledge base and for being so humble about it, allowing us to ask all the questions we need without hesitation. The course was truly insightful.

Last but not least, I'd like to extend my thank you to EFG Hermes for allowing me various chances to grow by providing me with the knowledge and content I crave to further excel in my career.

#GoogleAnalytics #Learning #Career #Development

Farrah Assem Farrah Assem

Lincolnshire County Council

Thank you Graham for the Google Analytics Course, has been a good day and given me lots of ideas on how to migrate everything over to GA4 which is brilliant 🙂

The Jordan Group

Learned all about Google Analytics & its future during the Advanced Google Analytics course yesterday.
Thank you to Graham Hansell again for an engaging and interesting course, I look forward to my next one!

#Google #GoogleAnalytics #googleanalytics4

Course Modules


Module 1: Data - How web analytics works and how the data is collected

Learn firstly what web analytics can and can’t do. Then we move to the Dimensions and Metrics and explain what is counted and how it is counted. Finally, we look at Website Data Streams, the connection between your website and Google Analytics.

At the end of this Module, you will be able to know what the numbers mean in the reports and how they help you understand what is happening on your website.

There are 3 lessons in this module, taking about 45 - 60 minutes to learn.


Module 2: Enhanced Events - the special data collected and how it’s useful

Enhanced Events are a powerful tool in Google Analytics that can provide deeper insights into website activity. By tracking specific events, such as page views, downloads, and video plays, you can see which areas of your site are most popular and what kind of content is driving engagement. By understanding Enhanced Events and how to use them, you can improve your website reporting and make more informed decisions about your digital marketing strategy.

By tagging your campaigns with UTM parameters, you can track how effectively your marketing efforts drive traffic and generate leads. 

There are 3 lessons in this module, taking about 45 - 60 minutes to learn.


Module 3: Conversions - How to mark something as an important event if it happens

Most people think of conversions as something that happens when someone takes a desired action, such as clicking on a buy button or filling out a form.

However, conversions can also be considered events before and after the desired action. For example, If someone signs up for your email list and then clicks on a link in one of your emails, that’s a conversion. The key is to think of conversions not as isolated actions but as part of your prospect's and customers' journey.

By tracking and measuring the events that happen along the way, you can gain valuable insights into what’s working and what’s not and make adjustments accordingly. As a result, you’ll be able to :

  • Prove the value of your content
  • Convert more prospects into customers
  • Turn your existing customers into loyal fans.

There are 3 lessons in this module, taking about 45 - 60 minutes to learn.


Module 4: Insight - How to make decisions with Google Analytics 4

Google Analytics (GA) is a powerful tool that can provide a wealth of insights into your website or app traffic. However, with so much data to sift through, it can be difficult to know where to start.

GA4 Insights can help you focus on the most important information by customizing alerts for specific events or conditions. For example, you could set up an alert for when conversion rates fall below a certain threshold or when user behavior deviates from the norm.

By paying attention to these real-time analytics, you can quickly identify and address potential issues, ensuring that your Acquisition, Conversion, and User Behavior are all on track.

 There are 3 lessons in this module, taking about 45 - 60 minutes to learn.


Module 5: Deliver Reports

Learn the workflow for reporting Data > Reports > Insights > Actions

Google Analytics is a powerful tool for understanding your website traffic reports that provide insights into your website users and their behavior

  • Acquisition: How are users finding your website? Which channels are driving the most traffic?
  • Engagement: How are users interacting with your website? What pages are they spending the most time on?
  • Monetization: How is your website generating revenue? Which products or services are generating the most sales?
  • Retention: How often do users return to your website? Which segments of users are more likely to return?

Understanding these metrics is essential for developing an effective digital marketing strategy. And with Google Analytics, you can easily track and report on all of them.

We also provide a simple to use daily Data Studio Dashboard to allow easy access to the most important site stats.

There are 3 lessons in this module, taking about 45 - 60 minutes to learn.


Module 6: Summary of how to DECIDE what is working and not on your website

We are now at the end of the course, and we will summarize why Google Analytics is a powerful tool that can help you to better understand your website traffic. 

We will review where to start when it comes to creating reports. Also, remind you how to use Google Analytics to create insightful reports that can help you to improve your website. You'll know how to explore your data, identify trends, and create goals to help you achieve your business objectives. Now at the end of this course, you'll be able to confidently use Google Analytics to make data-driven decisions about your website.

Course Bonuses

This Tutor-led Google Analytics 4 for New Users course greatly supports your learning.

Free Post Course Support via a students-only online Group

FREE Workbook

Free Google Analytics 4 for New Users Workbook with all the slides from the Google Analytics course so you can take notes.

FREE Watch again

Lifetime Access to a free online “watch again” course. This contains the videos and slides for the whole course online whenever needed.

FREE Dashboard

A Free Dashboard providing a daily overview of how your website is performing. Created using Google Analytics 4 and Google Data Studio.

Why learn with Sitelynx?

A small group of delegates led by a LIVE highly experienced digital marketing professional

Whatever level of experience you have. Our highly experienced course trainers operate a "leave no person behind" policy.

Following best practice for virtual training the training course is broken into 45 mins chapters with breaks in between to allow you time to get your energy back.

Your course director is live in the zoom session with you and will lead you through the course taking questions and resolving the challenges you maybe facing with your Google Analytics 4.

We recommend you to treat this as “offsite training”. There will be a lot of information exchanged and this will be difficult to absorb if you are also trying to do your day job in parallel.

This is a live interactive online course, involving discussion and growth. 

money back
100% Satisfaction-Guarantee.

If, for any reason, you don't like this amazing plugin, you can get a full refund anytime within 30 days after your purchase. If you have any issues, just get in touch with our friendly support team and they'll either help you out until you get the results you need or give you a swift refund.

The Jordan Group

Learned all about Google Analytics & its future during the Advanced Google Analytics course yesterday.
Thank you to Graham Hansell again for an engaging and interesting course, I look forward to my next one!

#Google #GoogleAnalytics #googleanalytics4

National Foundation for Educational Research

Brilliant, thank you so much for the Google Analytics course today, it was really valuable

Global Pricing Innovations (GPI)

Thank you Graham Hansell for hosting Google Analytics 4 training. Big thank you to Global Pricing Innovations (GPI) for sending me for this.

Natashia da Silva Digital Marketer

Not using Google Analytics is costing you money - today!

  • Save money by improving your marketing campaigns.
  • Gain insights into what works and what doesn't.
  • Feel confident in your marketing skills.
  • Watch your business grow with the help of data-driven decisions.

Google Analytics 4

New Users and Beginners training

Join 3,000 successful other Marketing professionals !

  • Working time 24/7 all days
  • Lifetime Access
  • Access to All Modules
  • Immediate Start

We do not sell your data to a 3rd party



money back

Who is this online training course unsuitable for?

  • People with a Online Store and need Ecommerce in GA4. Due to additional complexity please see our dedicated course for GA4 Ecommerce.
  • Migration from Google Universal Analytics and Setup

Google Analytics 4

New Users and Beginners training

Join 3000 successful other Marketing professionals !



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