Google Analytics 4 Training

GA4 New Analytics Users and Beginners

Finally understand what's happening on your website with Google Analytics 4

Prove the ROI of your website.…

even if you have never used Google Analytics before!

Google Analytics training

New Users and Beginners

Join 3000 successful other Marketing professionals !

was £449

only $399

Google Analytics 4 training

Have you've been promoted into a new role?

Are you moving responsibilities from social media and PR to website marketing?

Suddenly, you're responsible for Google Analytics reports!

You are not the first person to learn Google Analytics but it feels like it.

And you have reports to complete at the start of the month!

It can be tough to get started with Google Analytics if you've never used web analytics before. There's a lot of information to take in, and it can be hard to know where to start.

There is the new interface to learn which doesn't look anything like Facebook Analytics or your Email reporting you are use to.

There are all those numbers and names of things to learn, the different terms and the reports names.

What's a Life cycle report? What is Real-time? Who are Users and what are they Using?

Where do I find that page we used to land people on for the last campaign? You know you will be asked about it!

And to top it all off, you know next month you have to produce the reports that need to be sent around!

How can you do reporting if you don't know what the reports mean?
What if someone else asks you a question about the report?
It is a lot to learn and understand and use to get all the information and reports out for the new month.

Special note: Do you already know Google Universal Analytics?

If you are already a Google Analytics user but need to learn the New Google Analytics 4, then please join our Universal Analytics to Google Analytics 4 course to learn your familiar Google Analytics reports and how to reproduce them in GA4.

Brand New to Google Analytics? This is the right training course for you !

Your friendly course instructor will guide you through a live Google Analytics 4 for new users training course online. You can ask questions of your trainer and get further in-depth guidance on items you or your business are finding challenging to answer.

We have trained over 3,000 marketing professionals like you in a wide range of digital marketing skills from Search engine optimization, to Paid search, data management and Google Analytics. With over 25 years of practical experience, we challenge you come up with a question we can't resolve !

We also offer bespoke training for marketing departments if you want to raise the game for your entire team.

Join our next Google Analytics 4 for new users or beginners training course online. 

The Google Analytics 4 beginners course is very popular. We operate a wait list to match you to a suitable time and date that is convenient for you. Please send us your email and your trainer will be in touch to organize with you

Our Google Analytics 4 for New Users course 

is the perfect solution for you.

Our course includes real-world examples using Google Analytics 4 to:

  • Collect conversions
  • Learn Standard Reports
  • Filtering, Comparing, and Added Dimensions in report
  • An introduction to Explore reports
  • Setup Insights alerts
  • Google Looker (aka Data) Studio dashboard using our Free template.

Live online Zoom course, with a very experienced real-life Tutor (not pre-recorded videos) you can ask all the questions you need to get your job done.

You will gain the confidence to explain what it all means to anyone who asks.

With our help, you'll be able to hit the ground running with Google Analytics 4.

See the Course Modules

This course will be 7 hours in total. Split over two sessions on two different dates

We do not sell your data to a 3rd party

Here’s What You’ll Get When You Sign on the Waitlist

Before the Course

This is LIVE training, we will contact you with availability for training dates. Look out for our emails providing dates and times.

Find a date to suit you and pay for the whole course online.

Once payment has been received, you will receive an email with the Zoom login information for your booked date and follow-up emails to attend.

The day before your start date. You will receive another email with a copy of the login details for the zoom classroom.

During the Course

You will meet your LIVE course tutor and the other learners, with a chance to introduce yourself in zoom. 

The LIVE tutor will take you step by step through each module of the course. You will have the opportunity to ask questions at any time of the tutor, so you can learn exactly what you need to know.

This course will be 7 hours in total. Split over two x  3.5 hour sessions on two different dates. This allows you to reflect on the training. Conduct some experiments and build your confidence with Google Analytics 4.

See the Course Modules

Learn Website Analytics from Scratch

Your website is one of your most important marketing tools - but are you using it to its full potential?

Web analytics can give you a wealth of insights into how your customers interact with your site, what they're looking for, and where they're getting stuck. Armed with this knowledge, you can make improvements that will help you convert more visitors into customers.

Sitelynx Training's Google Analytics for New Users course will show you how to interpret your data and use it to improve your customer experience. You'll learn how to set conversions, track progress, and spot opportunities for optimization. And you'll come away with practical tips and techniques that you can put to work right away for your website reporting.

Stop leaving money on the table - sign up for Sitelynx Training's Web Analytics course today!

No Analytics Experience Required

Are you new to Google Analytics?

If you are, then this live online course is perfect for you! You'll have a real LIVE tutor with 25 years of Digital Marketing experience and 2 years of GA4 experience, so you can get all the insights and information you need to feel confident using GA4.

Plus, with the ability to ask questions and learn with live demonstrations, you'll gain a deeper understanding of how to use Google Analytics effectively for your business.

Don't miss out on this amazing opportunity - join the Waitlist today!

Take Over Analytics Reporting Within a Week

Need to present to the Boss. No Problem !

You will build the confidence to explain what the numbers mean in Google Analytics to anyone who asks you.

In addition, you will learn how to set up Google Analytics 4 to record what you want as fundamental conversions. Set up your GA4 to send you automated alerts on major site changes. Use Insights to improve your marketing campaigns and website performance. Produce reports and automate them. Structure your advertising measurement to give important waypoints for your customer's journey, and explore your User’s data for even more Insights. 

You will also receive a Free Template Dashboard in Google Looker (aka Data Studio) to improve your daily GA4 reporting. 

So don't wait - enrol in this course today and learn how to use Google Analytics like a pro!

Special note: Do you already know Google Universal Analytics?

If you are already a Google Analytics user but need to learn the New Google Analytics 4, then please join our Universal Analytics to Google Analytics 4 course to learn your familiar Google Analytics reports and how to reproduce them in GA4.

About Your Trainer - Graham Hansell

Graham has over 25 years of experience in digital marketing, originally working for one of the first web directories and then as the founder of one of the first search engine optimization companies. 

Graham is experienced in planning and executing everything from short burst e-Commerce campaigns to global multilingual digital lead generation programs. 

He started Digital Marketing training in 2010 and has developed a style of training that is very “hands-on keyboards”. This means showing you live in the tools and how to solve everyday digital business and marketing problems.

He excels in delivering his wide experience to delegates with easy-to-understand frameworks and using practical, real-world examples so people can apply what they have learned.

Agnew Group

An insightful and in-depth Google Analytics 4 course delivered by Graham Hansell which has provided a great foundation in understanding the new changes ahead as we transition from UA to GA4.

#googleanalytics #ga4 #digitalmarketing

National Federation of Occupational Pensioners (NFOP)

Getting to grips with Google Analytics & GA4 can be a formidable experience. Graham’s knowledgeable, step-by-step approach to using GA4, & clear, calm delivery made understanding this complex but powerful tool less scary & more empowering. Brilliant - thanks, Graham

Vero Screening

After next July, Google Analytics will never be the same again ?
Thanks, Vero Screening for supporting my skills building on how to work with and utilize new GA4 properties with Graham Hansell

Jessica Veal Marketing Manager

Train your entire team

And take a step up for your business

  • Google Analytics 4
  • Paid Search (PPC)
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
Winning Digital marketing team training

Course Modules


Module 1: Data - How web analytics works and how the data is collected

Learn what web analytics can and can’t do.

Get to grips with Website Data Streams, the connection between your website and Google Analytics. 

Understand the Dimensions and Metrics and explain what is counted and how it is counted.

At the end of this Module, you will know what the numbers mean inside the reports and how they help you understand what is happening on your website and business.


Module 2: Events - the data collected and how it’s useful

Enhanced Events are a powerful tool in Google Analytics that can provide deeper insights into website activity.

By tracking specific events, such as page views, downloads, form filled in, and video plays, you can see which areas of your site are most popular and what kind of content is driving engagement.

You will also learn about Custom Events and how to use them, you can improve your website reporting.

Campaign UTM tagging will allow you to make more informed decisions about your digital marketing strategy. By tagging your campaigns with UTM parameters, you can track how effectively your marketing efforts drive traffic and converting. 


Module 3: Conversions - How to mark something as an important event if it happens

Most people think of conversions as something that happens when someone takes a desired action, such as clicking on a buy button or filling out a form.

However, conversions can also be considered events before and after the desired action. For example, If someone signs up for your email list and then clicks on a link in one of your emails, that’s a conversion. The key is to think of conversions not as isolated actions but as part of a chain of events in your customers' journey.

By tracking and measuring the events that happen along the way, you can gain valuable insights into what’s working and what’s not and make adjustments accordingly. As a result, you’ll be able to :

  • Prove the value of your content
  • Convert more visitors into leads and sales

Module 4: Insight - How to make decisions with Google Analytics 4

Google Analytics (GA) is a powerful tool that can provide a wealth of insights into your website or app traffic. However, with so much data to sift through, it can be difficult to know where to start.

GA4 Insights can help you focus on the most important information by customizing alerts for specific events or conditions. For example, you could set up an alert for when conversion rates fall below a certain threshold or when user behavior deviates from the norm. Learn about :

  1. GA4 Insights
  2. GA4 Insight Alerts
  3. Real-time analytics
  4. Explorations for 
    1. Acquisition - How successful are your marketing efforts?
    2. Conversion - What does your customer journey to conversion look like?
    3. User behavior - How do your users move through your app or site from where they first land
  5. Daily Dashboard

Module 5: Deliver Effective reports

Learn the workflow for reporting Data > Reports > Insights > Actions

Google Analytics is a powerful tool for understanding your website traffic reports that provide insights into your website users and their behavior.

We will look at the Data Analysis tool called Explorations to get more answers than the standard reports. 

We also provide a simple to use daily Dashboards to allow easy access to the most important site stats. This will help you understand :

  • Traffic Acquisition: How are users finding your website? Which channels are driving the most traffic?
  • Engagement: How are users interacting with your website? What pages are they spending the most time on?
  • Monetization: How is your website generating revenue? Which products or services are generating the most sales?
  • Retention: How often do users return to your website? Which segments of users are more likely to return?

Understanding these metrics is essential for developing an effective digital marketing strategy. And with Google Analytics, you can easily track and report on all of them


Module 6: Summary of how to DECIDE what is working and not on your website

The course is built around the  tried and tested DECIDE optimization framework. Which has proven success in increasing sales in all types of industry verticals. You will leave the course, with an organized workflow. Be able to prioritize important tasks, over urgent jobs and develop a customer journey strategy based off data sources.  

We will give you the data tools to convince others to make customer driven changes.

The DECIDE optimization framework covers:

  • Data
  • Events
  • Conversions
  • Insights
  • Delivering Effective reporting

You will be able to confidently use Google Analytics to make data-driven decisions about your website.

Course Bonuses

This tutor-led Google Analytics 4 for New Users course greatly supports your learning.

FREE post course support via a students-only online group

FREE Certificate

Upon completion of all parts of your training course. You will receive a course attendance certificate

FREE Workbook

Free Google Analytics 4 for New Users Workbook with all the slides from the Google Analytics course so you can take notes.

FREE Watch again

Lifetime Access to a free online “watch again” course. This contains the videos and slides for the whole course online whenever needed.

FREE Dashboard

A Free Dashboard providing a daily overview of how your website is performing. Created using Google Analytics 4 and Google Looker (aka Data) Studio.

Why learn with Sitelynx?

A small group of delegates led by a LIVE highly experienced digital marketing professional

Whatever level of experience you have. Our highly experienced course trainers operate a "leave no person behind" policy.

Following best practice for virtual training the training course is broken into 45 mins chapters with breaks in between to allow you time to get your energy back.

Your course director is live in the zoom session with you and will lead you through the course taking questions and resolving the challenges you maybe facing with your Google Analytics 4.

We recommend you to treat this as “offsite training”. There will be a lot of information exchanged and this will be difficult to absorb if you are also trying to do your day job in parallel.

This is a live interactive online course, involving discussion and growth. 

money back
100% Satisfaction-Guarantee.

If, for any reason, you don't like this training course, you can get a full refund anytime within 30 days after your purchase. If you have any issues, just get in touch with our friendly support team and they'll either help you out until you get the results you need or give you a swift refund.

Invest Northern Ireland

I really enjoyed today's course on Google Analytics 4, delivered by Graham Hansell. This was a practical course with real implementation tips for Google Analytics 4, which focused on helping improve understanding of how customers interact with business and develop deeper insights into campaign ROI.

#learningeveryday #googleanalytics4

Rochester Electronics

With the end of Universal Analytics on the horizon, it's time to get up close and familiar with Google Analytics 4.

Thanks Graham Hansell for great "insights" on the new analytics platform!

Rajni Bhattiprolu Marketing Manager

CIL Management Consultants

Thank you to Graham Hansell for running this insightful Google Analytics course.

I will use the lessons learned to evaluate and measure how marketing and content are performing, to enhance our digital offering. I also look forward to investigating Google's new analytics platform, GA4, further.

#googleanalytics #googleanalytics4

Caitlin Minter Marketing Executive

Google Analytics 4

New Users who haven't used Google Analytics before

Join 3,000 successful other Marketing professionals !

  • Live Zoom Training with Highly Experienced Tutor
  • Lifetime Access to Recordings
  • Access to All Modules Online
  • Free Template, Workbook and Certificate

We do not sell your data to a 3rd party


money back

Special note:

If you are already a Google Analytics user but need to convert to using the New Google Analytics 4 installation. Then please join our Google Analytics 4 Conversion course where we can walk you through the new features and also re-creating familiar Google reports.

Who is this online training course unsuitable for?

  • People with a Online Store and need Ecommerce in GA4. Due to additional complexity please see our dedicated course for GA4 Ecommerce.
  • If you are experienced with Google Universal Analytics then we have a Conversion course GA4 for GUA Users course to help you migrate your skills to Google Analytics 4
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