Google Analytics 4 Training Course

For Search Engine Optimization SEO


A small group of delegates led by a live highly experienced digital marketing professional

Whatever level of experience you have. Our highly experienced course trainers operate a "leave no person behind" policy.

Google Analytics training

for Paid search (PPC) 

LIVE online course

Join 3000 successful other Marketing professionals !

only

$499

Join our next Google Analytics 4 for Search Engine Optimization LIVE training course online. 

The Google Analytics 4 for Search Engine Optimization training course is very popular. We operate a wait list to match you to a suitable time and date that is convenient for you. Please send us your email and your trainer will be in touch to organize with you

Google Analytics 4 training

Google Analytics 4

for Search Engine Optimization SEO  
LIVE online course

Join 3,000 successful other Marketing professionals !

only

$399

Your friendly course instructor will guide you through a LIVE Google Analytics 4 training course for Search Engine Optimization online. You can ask questions of your trainer and get further in-depth guidance on items you or your business are finding challenging to answer.

We have trained over 3,000 marketing professionals like you in a wide range of digital marketing skills from Search engine optimization, to Paid search, data management and Google Analytics. With over 25 years of practical experience, we challenge you come up with a question we can't resolve !

We also offer bespoke training for marketing departments if you want to raise the game for your entire team.

We do not sell your data to a 3rd party

About the Google Analytics 4 Search Engine Optimization online training course

The Google Analytics 4 Search Engine Optimization online training course is a comprehensive live online training course. The course is hosted over zoom. You will be in a small group of other marketing professionals. In a friendly "ask any question" environment.

Introducing the new features of Google Analytics 4 and the changes between this and Google Universal Analytics.

This GA4 course is for people in charge of Google Analytics 4 in a organization.

How to manage GA4 for a team of people and give them the best reporting experience. This course will help you to manage the “fear of change” in your Google Analytics Users in their move to GA4.

This course will show you how to plan measurement for your enterprise in Google Analytics 4.

The course will also show you how to ensure your GA4 setup is collecting data in the most effective way using Google Tag Manager with Google Consent mode.

Real-World examples using Google Tag Managers, GA4 and Google Data Studio

Learn how to produce Conversions, Insights, Alerts, Dashboards, Reports and Analysis

The course will also lead you through how to apply reporting using the new tool kit of Google Analytics 4 and Google Data Studio.

In this online Google Analytics course you will learn :

  • How to plan your GA4 setup with a Measurement Plan
  • How to setup your GA4 efficiently and effectively
  • How to minimize the “impact” of moving from Google Universal Analytics to GA4
  • Set up your GA4 to send you automated alerts on major site changes to Users
  • How to centralize marketing UTM campaign tagging for more clarity in reporting
  • Produce GA4 reports and automate their delivery with Google Data Studio
  • Secure commercial revenue data from Users who have no right to access
  • Options to filter out employee traffic in Google Analytics 4
  • When to use GA4 standard reports, Explorations and Data Studio for your Users reporting

Join the waitlist for this popular course and we will contact you with date and time options to suit you :

We do not sell your data to a 3rd party

Who is the online course for?

Website Administrators
People who have a team of Users who access GA4
People who need to move Users from Google Universal Analytics to GA4

What your will need:
Google Universal Analytics setup
Google Analytics 4 to be setup or setup
Google Tag Manager for Google Consent Mode


This course is not for:

GA4 360 Administrators
Normal GA4 Users, please see our other GA4 courses
People looking to just learn Google Tag Manager or Data Studio


EFG Hermes Holding

Excited to share that I have just finished the Advanced Google Analytics Course today by Graham Hansell. It was truly an engaging session that allowed us to explore how Google Analytics is migrating from #GAU (Google Analytics Universal) to #GA4 (Google Analytics 4) and how that can affect reporting and data analytics on all our owned assets, presenting endless features on #GA4 that are more accurate and in-depth, mainly focusing on targeting the views/actions/conversions of our users on the websites that we manage.

Thank you, Graham, for giving us a lot of your knowledge base and for being so humble about it, allowing us to ask all the questions we need without hesitation. The course was truly insightful.

Last but not least, I'd like to extend my thank you to EFG Hermes for allowing me various chances to grow by providing me with the knowledge and content I crave to further excel in my career.

#GoogleAnalytics #Learning #Career #Development

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Farrah Assem Farrah Assem

National Foundation for Educational Research

Brilliant, thank you so much for the Google Analytics course today, it was really valuable

CIL Management Consultants

Thank you to Graham Hansell for running this insightful Google Analytics course.

I will use the lessons learned to evaluate and measure how marketing and content are performing, to enhance our digital offering. I also look forward to investigating Google's new analytics platform, GA4, further.

#googleanalytics #googleanalytics4

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Caitlin Minter Marketing Executive

Online training course delivery

Following best practice for virtual training the training course is broken into 45 mins chapters with breaks in between to allow you time to get your energy back.

Your course director is live in the zoom session with you and will lead you through the course taking questions and resolving the challenges you maybe facing with your Google Analytics 4.

We recommend you to treat this as “offsite training”. There will be a lot of information exchanged and this will be difficult to absorb if you are also trying to do your day job in parallel.

This is a live interactive online course, involving discussion and growth. We leave no person behind.

Join the waitlist for this popular course and we will contact you with date and time options to suit you :

We do not sell your data to a 3rd party

Course Outline

Chapter 1 - Data

1. data sources
2. What is counted and how
3. reports, insights actions
4. what can't web analytics do?

Chapter 2 - Enable

1. Measurement plan
2. Installation of GA4 using Google Tag
3. Installation GA4 using Google Tag Manager
4.Installation GA4 using WordPress
5. Events and conversion (the replacement for GUA goals)
6. Content Marketing
7. Lead Generation
8. Testing
GA4 setup

Chapter 3 - Control

1. GTM Consent Mode
2.Cross domain tracking
3.User access control
4.Filter out Work Network IP
5.Manage referrals

Chapter 4 - Insights

1. Acquisition sources
2. Audience
3. Behavior
4. Conversions

Chapter 5 - Drive Reports

1. Data Studio Dashboards
2. Insights
3. Real-time analytics
4. Segments

Chapter 6 - Explore

1. What you can do with Exploration reports
2. When to use Exploration reports
3. Example reporting using the main templates

All training will be recorded and provided through your own online course environment. So you can revisit lessons and embed your learning

Vero Screening

After next July, Google Analytics will never be the same again 💔
Thanks, Vero Screening for supporting my skills building on how to work with and utilize new GA4 properties with Graham Hansell

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Jessica Veal Marketing Manager

EFG Hermes Holding

Excited to share that I have just finished the Advanced Google Analytics Course today by Graham Hansell. It was truly an engaging session that allowed us to explore how Google Analytics is migrating from #GAU (Google Analytics Universal) to #GA4 (Google Analytics 4) and how that can affect reporting and data analytics on all our owned assets, presenting endless features on #GA4 that are more accurate and in-depth, mainly focusing on targeting the views/actions/conversions of our users on the websites that we manage.

Thank you, Graham, for giving us a lot of your knowledge base and for being so humble about it, allowing us to ask all the questions we need without hesitation. The course was truly insightful.

Last but not least, I'd like to extend my thank you to EFG Hermes for allowing me various chances to grow by providing me with the knowledge and content I crave to further excel in my career.

#GoogleAnalytics #Learning #Career #Development

profile-pic
Farrah Assem Farrah Assem

National Foundation for Educational Research

Brilliant, thank you so much for the Google Analytics course today, it was really valuable

Google Analytics 4

for Paid search (PPC) 

LIVE online course

Join 3000 successful other Marketing professionals !

only

$399

Google Analytics training

for Paid search (PPC) 

LIVE online course

Join 3000 successful other Marketing professionals !

only

$399

Join the waitlist for this popular course and we will contact you with date and time options to suit you :

We do not sell your data to a 3rd party