eCommerce Marketing

eCommerce – Get results with Sitelynx

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sitelynx has been working with eCommerce sites since 1997 (having worked with one of the first eCommerce stores for Ted Baker)

The real benefit to our services are:

  • It’s performance based, you will get what you pay for at a guaranteed cost per sale
  • The customer data is shared with you and your team to learn more about your types of customers
  • By producing content at the different stages of the buyer journey, your brand awareness will grow free of charge

eCommerce Marketing Services

sitelynx provide eCommerce Marketing services which can start at the business case and leads global sales success.
Our 8P eCommerce framework comprehensive:

Proposition – how will this brand site stand out and to what audience
Products – what products categories should define the offering
Price – outlet or full priced value added brand store
Place – where should you sell, from your own global eCommerce store through to which marketplaces
Promotion – Using Owned, Paid & Earned Media to deliver target cost of sale and customer acquisition
Proof – building social trust in both products and store
Process – getting the product to the customer on time and cost effectively
People – ensuring the team is there for the customer

This process has lead clients to grow their sales to millions per year.
By early mapping and planning of the buyer stages leads will be generated through:
Search (SEO & PPC)
Social media (Shared content & Adverts in email campaigns, Linkedin, Facebook, Twitter, Pinterest, YouTube, Instagram)
Other websites (blogs, outreach campaigns, press releases),

Audience Definition
Central to all plans is an every growing understanding of your audience’s needs, wants and requirements. Thorough research of the marketplace, competitors, and target audience we make sure all opportunities are considered and planned for.

Targeted Digital Marketing
Potential customers arrive in real-time on your eCommerce website, ensuring full transparency of the campaign.

Customer nurturing
Following our buyer stage planning, personalised product advice, content and promotions will be able to be served to interested customers at different times, through adverts, social networks and email. This will allow to close the inital sale and then move them to a repeat customer.

Reporting
Daily rules-based optimization in our digital marketing systems
every 10 day performance analyst reviews
every 30 day full campaign review
every 90 days strategy and market review

If you want to have a chat about your eCommerce needs, either call us on 0207 613 3133 or email us at info@sitelynx.com