Image of wooden blocks from the targting and creative impact of the new Google AI tools

Google’s AI-Generated Advertising Tools: A Game Changer for Brands

ByGraham Hansell Reading Time: 6 minutes

Google, the tech giant known for its innovative solutions, has recently unveiled a new set of AI tools for advertising, marking a significant shift in the digital marketing landscape. These tools were announced at Google Marketing Live, an annual conference showcasing new ad tech. Insight: The Evolution of Google’s AI-Powered Ad Tools One of the…

A woman looking at her Google Ads to see which are making money for her
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Trade Secret Pay Per Click (PPC) Formulas For Google Ads With Calculator

ByGraham Hansell Reading Time: 7 minutes

Introduction To Google Ads Formulas In the complex world of digital marketing, Pay-Per-Click (PPC) advertising is a powerful tool for driving targeted traffic to your website. But, without understanding the right formulas, you could be throwing money away. In this guide, we’ll break down essential Google Ads formulas that will help you optimize your campaigns,…