Google Analytics 4, GA 4 – Live zoom training and recordings


If you have been using Google Analytics for the last few years, this online LIVE training course will walk you through the differences between the two measurement systems & reporting.

NOTE: This course is delivered over 2 x half day sessions This is to give you time to run some experiments yourself and then return to session 2 with any further questions. – please make sure you are available on both dates

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Live Tutor Led Course – Learn From A GA4 Expert


You already know Google Universal Analytics but now need to learn GA4. This course introduces the new features of GA4 and how to do what you do in Google Universal Analytics in GA4.

Real-World examples using GA4 Standard Reports, Custom Reports, Explorations and Google Data Studio to collect Conversions, and setup Insights Alerts, Dashboards, and Reports.

This GA4 course is there to get you started quickly on Google Analytics 4 campaign tracking, conversions & reporting. It will show you how to produce what you are reporting now in Google Universal Analytics using the new tool kit of Google Analytics 4 and Google Data Studio.

What You Will Learn

You will learn how to:

  • Understand how to set up Google Analytics 4 to record what you want as fundamental conversions
  • Set up your GA4 to send you automated alerts on major site changes
  • Learn how to use Insights to improve your marketing campaigns and website performance
  • Produce reports and automate them
  • Structure your advertising measurement to give important waypoints for your customer's journey
  • Explore your User’s data for even more Insights
  • A Free Template Dashboard in Google Data Studio to improve your GA4 reporting

Who is the course for?

  • Digital Marketing Executives and Managers 
  • Business owners running their own website
  • Startups and Entrepreneurs who need better reporting

You Will Need

  • A stable internet connection For 1080p HD video: 3.8Mbps/3.0Mbps (up/down)
  • Zoom desktop or mobile app installed
  • You will need a login to both Google Universal Analytics and also Google Analytics 4
  • You have experience with Universal Google Analytics and are looking to replicate your old Universal Analytics reports and organize your data between the two systems.

Who is this course Not for?

  • People with an Online Store need Ecommerce in GA4. Due to additional complexity, please see our dedicated course for GA4 eCommerce.
  • People who don’t use Google Analytics – see our GA4 course for New Users
  • Agency people should look at our GA4 for Client Reporting
  • People looking to learn Data Studio only

Course delivery

This is a Live Tutor lead course.

  • This is 6.5 hours of live training over 2 x 3.5 hour sessions (on different dates)
  • Your trainer is live in a Zoom session with you. 
  • They will lead you through the course in a small group
  • The trainer will take questions and resolve challenges you may be facing with your Google Analytics 4
  • The trainer has years of experience with Google Analytics and GA4
  • This is a live interactive course involving discussion and growth. We leave no person behind.

Course Times

These are the normal course start times. However these can be varied depending on where students are that have booked.

NEW YORK, United States, New York

Start 9:30 pm

LONDON, United Kingdom, England

Start 2:30 pm

BERLIN, Germany

Start 3:30 pm

Course Structure

  • Sitelynx follows virtual training best practices with live examples, quizzes, and questions.
  • The course has breaks every hour to allow you time to reflect on your learning and get your energy back.
  • We recommend you block out your time for this as “offsite training”. You can’t learn a new skill if you are also trying to do your day job in parallel!

Course Outline

  • Module 1 Data – How web analytics works and how the data is collected

What is counted and how is it counted

Marketing campaigns integration and UTM tagging

What can't web analytics do?

  • Module 2 Events – How GA4 collects data

Enhanced Measurement Events

Custom Events for:

Publishing  / Lead Generation

  • Module 3 Conversions – How to set up the new version of Goals

Content Marketing Conversions

Lead Generation

  • Module 4 Insights – How to make decisions with GA4

Data > Reports > Insights > Actions

GA4 Insights

GA4 Insight Custom Alerts

Home / Reports snapshot / Real-time in GA4

Overview Reports

Looker Studio Dashboards

  • Module 5 – Detailed reports

GA4 > Users

GA4 > Acquisition 

GA4 > Engagement

GA4 > Engagement > Conversions


Report Customizations

  • Module 6 – Explore analytics and DECIDE Analytics summary 

GA4 Explore techniques for:

Lead Generation

Content Marketing

Summarizing the DECIDE Analytics course framework

  • Data
  • Events
  • Conversions
  • Insights
  • Detailed Reports
  • Explore Reports

All training will be recorded and provided through your own online course environment

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100% Satisfaction-Guarantee.

If, for any reason, you don't like this amazing plugin, you can get a full refund anytime within 30 days after your purchase. If you have any issues, just get in touch with our friendly support team and they'll either help you out until you get the results you need or give you a swift refund.


An enjoyable and useful day thanks to Google Analytics 4 training from Graham Hansell. Looking forward to getting to work on using the insights GA4 can bring.#marketing #training #googleanalytics

profile-picTess RaineDigital Marketing Manager

Lincolnshire County Council

Thank you Graham for the Google Analytics Course, has been a good day and given me lots of ideas on how to migrate everything over to GA4 which is brilliant 🙂

profile-picChris SchubertDigital Communications Officer

Clear Path Analysis

Yesterday I had the possibility to attend an amazing training led by Graham Hansell.I spent the whole day learning all things #googleanalytics, and I am pleased to share my certificate of completion.#training #marketing #digitalmarketing

profile-picGiorgia AlessandriniMarketing Executive

Geological Society of London

Really insightful and enjoyable Google Analytics 4 training completed yesterday, course led by

profile-picJenny BlytheMarketing Manager

Additional information

Course Dates

Nov 27 + Nov 29 2023 GA4