February 3, 2022

minutes read

How To Add A Google User To Google Analytics

By Graham Hansell

February 3, 2022

Your agency wants access to your Google Analytics, and they’ve just said: “give us your login, we’ll keep it safe, we have all our client’s logins”.

“Stop! Don’t share your account details

The reasons not to share your Google (Analytics) account details with other people and companies are many, here are a few of them:

  • You don’t know who’ll have access to it at the agency
  • You can’t protect it without changing your account password 
  • If you change your account password then everyone in your company has to be updated
  • If the agency changes anything that later becomes a problem it will be your account name that shows up in the Google Analytics Change History as the account name

So what to do instead?

Share access to another Google Account

This is easy to do and should be standard for all Admins when giving Google Analytics access.

  • Get the Google Account Email Address the user wants to access with
  • Open the Google Analytics > Admin > Property > User Management
  • Click the Blue “+” sign button top righthand corner
  • Select “Add new users”
  • Add the Google Account email
  • Set permission levels (see below)
  • Click “Add” and you are done

What Are The User Permissions You Can Give?

Now there are different permission levels which are shown in the table below:

Manage UsersCan manage account users (add/delete users, assign permissions). Does not include Edit or Collaborate.
EditCan perform administrative and report-related functions: add/edit/delete accounts, properties, views, filters, goals, etc., but not manage users), and see report data.

Edit permission is required at the account level to create filters.
Edit permission is required at the view level to apply filters. Includes Collaborate.
CollaborateCan create, edit, delete and share personal assets. Can collaborate on shared assets. Includes Read & Analyze.
Shared assets include:
Attribution models
Channel Groupings
Conversion Segments
Custom reports
Unsampled Reports
Read & AnalyzeCan see report and configuration data; can manipulate data within reports (e.g., filter a table, add a secondary dimension, create a segment); can create personal assets, and share them, and see shared assets. Cannot collaborate on shared assets.

Finally, an email will be sent to the newly added user, so they know they now have account access.

Summary Of Adding A User To Google Analytics

  • Don’t give other users your account details
  • Give the lowest user permissions to do their job
  • Manage who has access
  • Review your users with access regularly (at least every 6 months)
  • Check the “Change History” to see what users are doing

Graham Hansell

About the author

Graham Hansell has been planning, managing, and delivering SEO through Sitelynx since 1996, 2 years before Google was founded in 1998. His SEO experience is in 13 different languages across 54 countries for over 200 clients producing 10’s millions of dollars worth of additional sales and leads.
He is also a Course Director at the Chartered Institute of Marketing in Search Engine Marketing Planning, SEO, PPC and Google Analytics. He also contributes expertise to the Chartered Institure of Marketing Podcasts and Webinars.
He has developed his frameworks for digital marketing measurement (DAARTS), Analytics Training (DECIDE Analytics), PPC (DEPLOY PPC), and SEO (DECLUTTER SEO).
But first and foremost, he is a practitioner and concentrates on the 20/80 rule - the 20% that has the 80% impact.
For Sitelynx, he now focuses on SEO, PPC, and Google Analytics 4 consulting and training.
You can follow his insights on Analytics, PPC, and SEO on LinkedIn & Twitter.

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