Google Analytics

My analytics services stem from a deep understanding of how real customers use the web.
After 25 years of generating leads and sales, Sitelynx have always put data and reporting at the heart of everything we do.

I have developed our own measurement framework DAARTS to ensure we can see the journeys across multiple digital channels and impacts that they have on different parts of the customer journey.

Actionable Analytics

As strong advocates of the Date Reports Insights Action loop focused on uncovering simple, actionable insights that can reveal the truth of a marketing plan’s success and be used to optimize.

From web analytics to multivariate testing to tracking user journeys through to offline sales, we will work with you to successfully analyse and optimize your digital assets.

Move Beyond Reports

Being Insight driven means reports are just a tool. It's what the reports tell you that I will show you 

Take Action

Taking Data Driven Actions allows to build a Test and Learn culture in your marketing & Company

Segment Your Real Customers

Using Data to test and challenge traditional marketing personas allows for Real Customer Insights

Start Improving Your Analytics Now

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Free Training

Sitelynx provides free training in the new Google Analytics 4 to get you started on this exciting new way of web measurement. 

Simple and easy.

Google Analytics 4:

Free Training Course

Change is always hard at first, and Google Analytics 4 has changed everything about Google Analytics.

Learn how to set up GA4, starting using the new Events and Conversions and some daily reports. 

About the Author

I have been using Analytics for client success since before Google Analytics (yes there was Analytics before GA). 

I founded Sitelynx in 1996 and started using Web Trends Log File Analysis in 1999.

Myself and my companies have worked in Analytics across the world in most sectors targeting most audiences.

I produce practical SEO, PPC & Analytics solutions with a strong focus on the 20% that produces the 80% impact.

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